Wednesday, January 26, 2022

Holiday '21 SF Radio Ratings; KGO on Life Support; KNBR Slip, Slide and Away; 95.7 FM The Game Falls Below a 1.0 (Again); KCBS, Whatever

THE HOLIDAY '21 RATINGS.

KGO Radio, you're lucky you've only flat-lined; KNBR, another repudiation by the public. Without the 49ers, you'd be a GONER.

KCBS --nice to be a monopoly. For now.

95.7 FM, (All-Sports): how about DEADSville, again.

24 comments:

  1. 95.7 Rich ? ...a continually " whipping " boy for you !?!

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    1. One reason for low ratings toward the holidays is the skyrocketing ratings for KOIT--they were through the roof (or chimney). Another is the replacement hosts during the holidays while the regular hosts were on vacation.

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  2. KSFO above KGO. No rating for KTRB, 860 AM ?
    Wondering what a typical number of listeners is for a morning, midday and afternoon. Medoro, Thompson, Thurston, Rothmann. How many tuned in? 10,000, 20,000, more.
    Seems decades ago those shows got 40,000 to 80,000+ audience.
    What do the current ratings translate into?
    What does a 30 second or 1 minute commercial cost during the day?
    Also, what does the station make by running those "community service" spots. ? $10....$50 ?

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    1. Salem, who owns KTRB 860AM does not subscribe to the Neilsen ratings service. (Nor does Salem's other stations like KRLA in Los Angeles or WIND in Chicago).

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    2. No ratings - technically, they're shares, not ratings - for KTRB, or KFAX, KDOW, KDIA or KDYA, all owned by Salem, which doesn't buy the ratings in the Bay Area market (AFAIK). Nielsen no longer lists non-purchasing stations or station groups in their "beauty contest" public listings. So their stations could be #1 or bottom dwellers, but they'd never appear in the public list.

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  3. No surprises with The Lame. I tuned in to the station recently, the first time id done so in at least a year, and i couldnt make it past 5 min before turning it off. Felt like i went back in time about 10 years. Very stale and forgettable radio.

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  4. Where is 95.7 on that list? And I also have been listening to a station at 960 or 860 I think, Bloomberg Business Radio. I love it. Great traffic, a little weather, and lots of interesting financial news with i-think smart people. Does anyone else listen to them? It was the old A's station, that is how I found it.

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    1. KNEW/960 is owned by iHeart but has a "Local Marketing Agreement" (LMA) with Bloomberg, which carries the content of their New York City WBBR, but inserts local news, traffic, weather and some ads to replace NYC-specific content. It can be interesting programing if (a) you're into business news, and (b) you're in the right location, because KNEW has a mediocre signal. They transmit from the Bay Bridge toll plaza, with much of their 5000 watts aimed towards the city and the ocean. Their signal is okay if you're in SF, Marin, the upper peninsula or the East Bay, but not so much in Silicon Valley or the lower peninsula. And in many locations reception virtually disappear after sunset.

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    2. Yep. 960AM/103.7HD2. I listen and followed Bloomberg Radio for years. Solid radio presentation. I suspect very profitable with steady revenue that delivers results for those advertisers.

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    3. It's there. It was a FM station.

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  5. 95.7 should have never fired Covey He was the man

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    1. I believe ryan covay was fired by knbr and by kgmz,quite a distinction..especially considering the two stations basically shuttle employees back and forth for several years

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    2. He was dating the assistant PD at the lame

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  6. KNBR has been running an ad to help Kentucky tornado victims. The ad itself is typical for relief aid, but when I remember the Senior Senator from Kentucky I just laugh.

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    1. The senior senator from Kentucky is a devious, hypocritical, Machiavellian racist, but he's no idiot. Now the junior senator, he's an idiot.

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    2. Kentucky has a great governor.

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    3. This state did the same thing during the wild fires Your point genius?

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    4. 2 out of 3 understood.

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  7. And KKSF, the Black Information Network is a staggering NA. Who thought this was a good idea. Was a good station before they went to BIN.

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    1. The last time 910 AM(KKSF) got any decent ratings was when they were a country music station in the 1980s & 1990s. Even when they tried a talk format with ex-KGO hosts they barely got a 1.0 rating.

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  8. Where is KDIA when you need it most!!!...JF

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  9. Does anyone have ratings that are considered "good"? I mean there are stations at the top, but are those numbers, historically, good?

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  10. KNBR needs to get adults on the air. It's very immature radio.

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  11. Turn back the clock 55 years, when this old guy was in Bay Area radio, and you would not find 18 of the 20 top rated stations broadcasting on 88-108 Mcps (if you permit me to use the original version of "Hertz") like you do in this survey. In fact, likely only KPEN-FM (now KIOI) would have even made the top 20. Most FM was just simulcast with their AM sister station and a Class A FM station could be had for < $150k. Most cars were only equipped with AM radios. FM tuners were not very sensitive, they drifted and were plagued with multipath distortion.
    The feds finally required cars to be equipped with FM (cannot remember the year). And now it appears that carmakers may drop car radios as standard equipment altogether.
    Progress!

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