Michael Savage Stirs Up North Beach (Again); Syndicated (KSFO) Radio Talker Gets Hero Treatment Fresh Off 'Trump's War' NYT Best Seller; 415 Media Special

  IT WAS BALMY THE OTHER NIGHT...even in fog-shrouded San Francisco which wasn't very foggy at all, more like a Paris in the middle of Summer.

The scene was North Beach and the location of scores of people making a lot of noise upon the departure of one of the Bay Area's most popular figures. Indeed the nation too.

Michael Savage, the bon-vivant, broadcast raconteur (heard locally on KSFO 12-3 PM) was once again treated to a hero's ovation by an impromptu crowd that gathered near Washington Park amidst the Italian crowd coming out of Tony's.
Word was out that Savage was about to depart and upon doing so, the bombastic talk host, fresh off his latest NY Times best-selling book (Trump's War) was met with throngs of fans offering high-fives and pats on the back. It was a sight to see. The crowd was boisterous and celebratory, like as if the Pope was nearby and the Beatles were playing "It's Been a Hard Day's Night." Pretty soon, just to make sure nobody got too much out of hand, a few of SFPD's finest were there to watch over. It looked like a scene out of a movie. The only thing missing was Francis Ford Coppola and some Hollywood cameras. Even Savage was overwhelmed --this is becoming an annual event.

Savage's radio show has become a must-listen, cultural, tour de force --a broadcast tapestry with loads of topical substance; off-beat, unconventional content and discussion with unpredictable outcomes and direction. That's a good thing in today's mostly blasé radio environment dominated by mostly trite, benign, frankly boring and yawning vitriol by the likes of Limbaugh, Levin, Hewitt and others. More than predictable and innocuous, the shows aren't very interesting and enlightening--worst of all they're simply not very entertaining. Not a good recipe for success.

That is where Savage, even if you don't like his repertoire (and really, you haven't listened much if you feel that way) hits the spot. Savage has become appointment radio. I've said this all along. But it bears repeating because if you enjoy a very different, very real and opaque brand of entertainment, then Savage's radio presentation would be a welcome addition to your daily schedule.

Savage's growing influence has reached the White House where POTUS Donald Trump makes frequent appearances on his show and Savage himself has rightly taken credit for Trump's victory last November; it was a fan base mostly fed up with Washingtonian blather that helped Trump gain access to 1600 Pennsylvania Ave and curry favor with a good portion of that working class demo that is a Savage mainstay.

Savage's North Beach hero's welcome is a sight to behold no matter what side of the aisle you sit on and frankly, I would expect and not be so surprised to see more later on in the future.