Thursday, February 2, 2017
KGO Bullet Points
It no longer registers cachet on the local broadcasting scene; its once-dominant ratings are now declining and any upswing is masked by a management team that seems to be incapable of mapping out a plan, or at least a vision of what's to take place in the future.
From this corner, I don't think they're merely buying time. For what? Clearly, the present business model is a holding pattern at best.
*The ratings, that is, the 6 AM cluster until 7 PM are stagnant at best, in the dumpster at worst. The all-male doldrums are just that. Mediocrity rules the day.
*Chip Franklin (4-7 PM) may have the edge in influence with the suits but his show is formulated around old, tried-and-trued, AM radio melba toast. There is no fire, no momentum, nothing particularly move-the-needle content. And Franklin, and by extension, KGO, seems to think that giving REO Speedwagon tickets to listeners will draw an audience. Not. In addition, Franklin's reliance on a giggling, inane, news woman who couldn't induce emotion if her hair caught on fire, helps the program. It only hurts and it borders on ridiculous when they're talking about stupid topics and the world is burning down and Trump is freaking out.
*The future of RONN: One of these days, Owens Ronn, is either going to retire, be forced out, or eaten by cockroaches. Either way, Ronn's ratings are in the toilet and although he still makes money for the company, it's mostly pennies now and used to pay off the coffee machine budget. I'm being facetious about the latter but Mr. Softie is in the rear-view mirror.
*KGO's evening 1-2 punch consisting of Pat Thurston and John Rothmann, according to a source, want some sort of notice from the suits as to their status. Like, for instance, "what are your plans for us?" The current practice of temporary scheduling is both frustrating and inadequate. The managers might like it but Thurston and Rothmann are not that crazy about it and have led it be known, again, according to a station source.