Wednesday, August 17, 2016

Sources to 415 Media: 'KPIX on Mission to go Younger and Minority'

 KPIX Sources:


"Bruno (VP-GM) and Rosenheim (ME/ND) are on a mission to go 'young and minority'" --which explains moving in Kenny Choi and Maria Medina...and screwing over Frank Mallicoat and Anne Makovec.

*Personnel directive: all indications is that anyone and everyone is not safe or immune from coming moves...some as imminent as before September and into the new year.

*Ratings dive: KPIX has seen less than overwhelming numbers--the morning show continues to lag and the evening newscasts are delivering lousy numbers. 11 PM is floundering ...

19 comments:

  1. Only people watching( term used loosely), are stuck in prison and nursing homes! There's ur demographics! Hire hella old people and convicts!

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    1. Young and minority? I'm sure Tardnich knows a few from the Tenderloin that he can refer.

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  2. Everyone know convicts don't watch 'PIX...
    They watch "Lifetime".

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    1. They watch Univision.

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  3. Maria should be the reporter and fill-in anchor. That's where she shines

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  4. Medina is unremarkable.

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  5. By getting subpar minorities that don't know the Bay Area and can't learn it?

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  6. Get me McElhatton!

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  7. I flipped all the local channels tonight at 5PM and ended up at KNTV with Raj and Janelle (plus Jessica from Rio). All the other anchors did not appeal to me. The reporters are better matched, however. Jeff at KNTV is also better at weather.

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    1. Have always liked Janelle! She always seems like she is having a good time and really enjoys what she is doing. She is always relaxed, smooth and very professional. More than anything she has a great personality and it is a pleasure to see her do the News. What a great smile, she deserves a pay raise!

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  8. It wont work, but they won't admit it because suits NEVER make mistakes, so they'll rectify by firing the very people who are propping them up. But how are they screwing over Mallicoat? He's gone! (He's also the most boring anchor since Steve Aveson joined KRON...Are they brothers?

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  9. Very clever, those management guys: Looks like the Disney Debutante is being eased out, since she's neither.

    Rich, I know how you adore her but I suggest you start unloading that lifetime Disney/World/Land pass - pronto.

    Craigslist 'Soiled Mdse' is indicated.

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  10. This is getting ridiculous. This mandate that all stations must hire minorities has simply gone overboard. OK, I get it - you want to give people of different ethnic backgrounds a chance. The talent has always been predominantly white since the beginning of broadcast news, but for godsakes get some people who at least have the ability to read and understand the area they are covering. Do any of these people have degrees in journalism?

    As for hiring the youngsters - again, the very demographic the suits are trying to reach....ARE NOT WATCHING THE NEWS ON A TELEVISION! That's not how any on this works anymore. The corporate decision makers are profoundly lost. By constantly messing with the local news broadcasts, all they've done is destroy the demographic that was watching. And yes, that demo is old and dying. Welcome to the 21st century folks.

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  11. Going Younger??? Those two Bozos should look in the mirror!!!

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  12. The local and national media, (the traditional media; radio and TV and the newspapers and magazines), is slowly moving to 'life support.' I listen to NPR because I can't stand the constant commercial interruptions on TV and radio news casts, and they at least give you more than just sound bites and 'sizzle.' And al of these young, eager faces, working for relatively peanuts? Sad commentary on what deregulation has done to our once proud industry. More importantly though, many Americans spend more time watching 'reality' or 'tabloid' TV and filling their brains with a bunch of garbage.

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  13. Having been in marketing for over 25 years, these recent changes at KGO/ABC and KPIX seem to violate every rule of good marketing. I know it seems that the local news stations are just jockeying for the same viewers, but be that as it may, it's easier to strengthen your brand to a core viewership of baby boomers and seniors, rather than trying to convert a whole population segment that isn't viewing, or buying your product. Making Rihanna your spokesperson for hearing aids or surgical socks isnt' going to increase your sales to a younger audience who doesn't need or want those products. Unless a station could show some really viable or good proof from surveys and focus groups that show more diverse and younger viewers would tune in because of more relatable anchors and reporters, I don't buy it.

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  14. You're absolutely right 10:27AM. The heavy reliance on those surveys, focus groups and now algorithms, are a big reason why things are changing so dramatically. Social media is part of this change as well. EVERYTHING is a desperate attempt to capture the Millennial market place - the very audience that could give two shits about local or national TV news. That means getting rid of anyone who's essentially over 40, has experience and life perspective - oh, and they're probably making too much money.

    I speak from experience. I've pretty much tuned-out the local and national news broadcasts (I watch just enough to comment on this blog from time to time). But since I'm over 50.....NOBODY CARES!

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    1. I doubt very much a younger person is going to sign up for a local TV station's Facebook page or Twitter feed. Ain't. Gonna. Happen.

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  15. It's seems everyone working in media in Bay Area is from another market and it's reflected in the lack of knowledge to the area by anchors and reporters but once again that's the fault of management. The talent are merely puppets without strings.

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