Wednesday, July 8, 2015
Possible Solution To KGO Quagmire: SleepTrain Radio 810 AM
50,000 watts announcing mattress sales; describing various mattress features; listeners call in and ask unique mattress question; Sleeptrain has its own media outlet and can save money on advertising budget; KGO/Cumulus gets to sell off money-losing station for multi-millions and get complimentary temperpedics for staff and interns.
Think of the promo ideas: Ronn Owens could broadcast live from his own mattress right there in the store!
It's not only a ticket for a better night sleep--it's profitable!