KTVU Mibach-Arnold deliver less than mediocre numbers at new 4 PM show.
*Management "deeply and profoundly"shocked at one-month mark.
*Newsroom personnel say profound surprise at both Mibach and Arnold's "lack of energy."
One source: "She's (Arnold) a Sacramento 'lightweight." In other words? "She doesn't know the market here." After just 30days? Rough.
Same source on Mibach: "He's just coasting in here--This isn't Mornings on Two--you really have to work here --it's a newscast." OUCH!
*Tension is mounting everywhere. Rank and file befuddled.
*Follow me on Twitter