AS I'VE BEEN REPORTING --HERE, EXCLUSIVELY, Dana King is ready to return to the Bay Area TV airwaves, if not KPIX, then perhaps another station in town.
While the local news sites have ignored the story, other media platforms have taken notice, like this respected site.
And this one too.
King herself has not spoken on the record but I've spoke to sources close to the ex-TV journalist who tell me that King is "itching" to get back to the news business and become a primary anchor and reporter if, and it's a big if, "the stars align."
Presumably, in those starts aligning, would involve money. King was making roughly $500K when she left KPIX in December, 2012. By all measures, she'd most certainly have to work under considerably less compensation, possibly in the $300-$400K salary area but, I'm told, money would not be a factor, although King isn't going to work for chickens either.
Another potentially big issue is where she would be positioned? KPIX has Allen Martin and Veronica De La Cruz as part of their early 5 and 6PM newscasts. The ratings are not that good. 11 PM has Ken Bastida working with Elizabeth Cook. PIX's 11 news has higher numbers than the early evening but no where near KGO-TV which dominates the Bay Area TV News slot at 11.
King could alternate between 5 and 11 PM. She has the NAME recognition and loyal following that would provide an instantaneous bump in viewership. Bruno Cohen, the GM of KPIX, and News Director, Dan Rosenheim, would have to oversee and approve of such a monumental re-union, both practically and logistically and there are numerous roadblocks to such a maneuver but nothing impossible. The question is whether Cohen would go over Rosenheim to make the move if Rosenheim balked. NY sources back at CBS told me directly that CBS O and O execs are aware of the King situation and plan to speak to their San Francisco management.
Even if PIX were to balk, I can think of at least two Bay Area stations that would entertain the idea of hiring a well-known, popular, woman anchor who has star power and immense respect throughout the industry, not to mention a loyal fan base chief among them White Men, Blacks, Hispanics and Gay and LGBT, important viewer constituencies in diverse Bay Area households.
As they say, stay tuned. This is only the beginning.
*CBS Radio has made hundreds of layoffs nationwide. So far, KCBS, the top-rated CBS radio O and O in the Bay Area has not been hit but that could change soon. Most of the layoffs involve non on-air positions but corporate CBS has been flirting with the idea of selling its radio division to pump much-needed revenue into less profitable divisions like books and publishing. In any case the word on the street is dire.
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