Sunday, June 28, 2015

KGO Radio Gives Up On Silicon Valley By Closing Down South Bay Bureau

 In shutting down its Silicon Valley Bureau, KGO Radio is essentially snubbing its nose at the core geographic tech center of the world.


More to the point, KGO is saying to its listeners; its clients; its few advertisers left that the Southbay is no longer an important entity to spend money and resources to concentrate on. KGO plans to "streamline" tech news and developments through its SF center on Battery. While that is functional and doable it shows tremendous short sight on a news operation that runs promos billing itself the "24-hour News and Information station." Hardly.


Said a longtime KGO staffer: "It shows disrespect for the brand."  It also shows a white flag surrender for the San Jose area and Silicon Valley.

24 comments:

  1. Sunshine Tony WongJune 28, 2015 at 6:35 PM

    "Streamline" as in infomercials, talk show hosts that only say "Yes" & tow the party line, & a Diahhretic 9-Nooner?!? Holy Cow, what a disaster!! As Christine the Whiner once exclaimed, "Hurry up in there!! I gotta rip a fat one!!"

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    1. Those of us in SJ don't really care what happens in SF either. Another reason not to listen to 810.

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    2. "As Christine the Whiner once exclaimed, "Hurry up in there!! I gotta rip a fat one!!"

      As Buster Brown once said, "if the foo shits, wear it."

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  2. It also shows - again - that Cumulus doesn't understand the Bay Area, and the fact that more people live in the San Jose than in SF. And most of the listeners they're fighting for are outside the city.

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    1. It shows they don't have a clue about radio in the USA. The bay area may be different, but it's not "special" in the advertising/marketing world.

      People are pretty much all the same now ....just a bunch of "clicks".

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  3. That's almost funny 6:35. Fact is, no one gives a crap whether Jeannie Lynch is there or that Jennifer Jones-Lee did live news on Fridays there. The station can't cover SF news, let alone the South Bay. Infomercials? It pays some bills. As Pat Vettuci who is spending bundles. Cumulus cares nothing about "content", obviously. As a result, the billing is way down. A non-story repeated. It doesn't matter and is not important. AM radio stations don't make money from "bureaus" to make a point in a community. In Tulare, maybe. Not the Silicon Valley. They have long surpassed the worth of AM radio there, anyway.

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  4. 6:35 PM Wins the trophy for Vulgarian Of The Week. A most dubious honor.

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  5. The premise is so ridiculous one would think it is a joke. How many companies would flee from silicon valley and its population of multi millionaires? Only KGO! I don't see BMW or Mercedes Benz closing shop to go elsewhere. Perhaps KGO is now positioning itself as a competitor to KSCO in Santa Cruz and will start peddling vitamins and other hokus pokus miracle cures? Interestingly this past week I went hiking near Apple headquarters in Cupertino and came upon the memorial of a university named St. Joseph's which collapsed in the Loma Prieta earthquake. God forbid the next big one happens. Will the south bay tune in to Ryan Scott and the secret yellow man for updates?

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    1. No but you do see BMW removing the AM band from car stereos, which they done this year.

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  6. Hate to disagree with ole Rich on this one, but here goes.

    KGO is obviously folding up News altogether, and while they once kept a bureau while still doing talk radio, they no longer can afford to do both (maybe either). It's a bad sign for the news people all around.

    Now folks like Gary Pizzatti don't have to worry about the news car that remains in the South Bay.

    Are you all aware that in order to make budget for one quarter Pizzatti wanted to sell off half the news cars and force employees to use their own cars? Those cars are worth about $3,000 a piece AT BEST and that fucking dolt wanted to sell them to make under $10,000 for one period of time.

    Worst sales guy I've ever worked for.

    Cumulus.

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  7. I gave up on San Jose about 10 years ago. Just this week....40% of the adults in San Jose are foreign born. Channeling my inner Jerry Seinfeld, "Who areeee THESE people! And whyyyy, are they HERE"

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    1. Except actual jerry isn't a xenophobic douche.

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    2. 9:04am Toosh.

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    3. @9:04 And you know Jerry personally to know he isn't?

      Just 2 weeks ago he came out as an ageist against the younger PC crowd for spouting off the same nonsense you just spouted.

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    4. That is why I don't understand why the "powers that be" give the South Bay such a prominent seat in the Bay Area?! All you hear is that San Jose, & the South Bay have the largest population in the Bay area...Well most off them just hoped off of an Airplane!

      San Jose back in the day was occupied by farm land, and orchards, now its Suburban Sprawl, with the majority of the population being foreign born...But we send a major TV Network to SJ (NBC), and a Professional Sports Team due to the large foreign born population, that could care less! They're just happy to be in America, & employed. And please no Shade here, I'm just Spilling the Tea on the TRUTH!

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  8. Does anyone in Silicon Valley listen to terrestrial radio? Maybe that's why they don't bother.

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    1. They listen to Spanish, Vietnamese, Chinese and Indian language radio.

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    2. 10:44 ... you're the last gasp of a white man fighting for relevance. Move back to South Carolina. Your world is changing get used to it.

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  9. Have they given up on the "simulated" local news and traffic from Texas on weekends? Last night on my way home from Sacramento just before 10pm, I wanted to know about what looked like the remnants of a grass fire in Jameson Canyon. Clicked on my radio, which was still tuned to 810 from listening to Michael Finney* that afternoon. Kim Komando ended, three minutes of ads ran, the off-brand CNN national news ran and then Maureen Langon started...no news...no traffic and weather together...

    *Michael Finney is probably the next KGO host I'll be giving up on. Will someone, please, tell him and/or his producer (he claims to still have one, I don't buy it) that putting borderline mentally ill whiners, confused seniors and new citizens trying to apply the cultural norms and/or business practices of their homeland to situations in this country on the air, letting them ramble for a while and maybe or maybe not answer any of Michael's questions, then finally putting them on hold and telling them his volunteers will call them to help is TERRIBLE RADIO! If you choose to do this, at least give some related, general information on the topic to those of us listening before you go to the next expert guest who's really just there to promote her publication/website/blog.

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  10. Guess 10:27 isn't the only xenophobe. Because AM talk radio is not for immigrants, it's for red blooded born and bred Americans. My gawd. No wonder media is such a mess. Look at the calcified, narrow minded audience they try to appeal to.

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    1. So PC, I applaud you ! Congratulations, you're part of the problem.

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    2. If you're referring to my Michael Finney comment, I may be a little calcified but I'm not narrow minded...I just like good talk radio. I probably did go a little overboard, though...I was in a bit of a rant mood for some reason (possibly fully caffeinated coffee for the first time in a week). Let me rephrase. If you're doing an advice show, screen/coach your callers (regardless of race, gender, etc.) well enough that they can clearly and quickly present their question and your host can answer it in a reasonable amount of time and, if at all possible, in a way that can help the general audience, too...oh, and be entertaining. Say what you will about Dr. Laura, but she (and her producer) did it. Len Tillem usually did it (though toward the end, and on his attempt at a podcast, he sometimes choose callers he could "yell at" rather than really help). Bob Brinker did/does it. Years ago Bruce Williams did it (a trip in the way-back machine for long time talk radio listeners!), although he was sometimes a little preachy and stuck on ideas that were a little out of date.
      Hope this clarifies my point.

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  11. KGO died a few years back, and will continue to be dead for a very long time. KGO died when they fired everybody and kept Karel. That was the end of the line for KGO as we knew it. The "peter principle" has infected KGO, and will continue to do so for a very long time.

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  12. Not to mention a certain talkshow host who alleges to be a big liberal union supporter, and has been preaching for years about a personal experience of age discrimination" by evil corporate media. This same person has no problem continuing to work for evil corporate media who engaged in blatant age discrimination and continuing on as a SCAB for year in and year out. So much for sticking up for principles.

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