Thursday, March 12, 2015

Breaking 415 Media: Erica Kato OUT at KRON; Pero on The Attack; Tension Inside The Newsroom

 Apparently, it's not too bubbly over there at the grand new digs of KRON on the Embarcadero.

Weatherwoman Erica Kato has been fired, out of the blue. She'd been forecasting at the indie since April, 2011.

My KRON spy said News Director, Aaron Pero made the announcement today (Thursday) to staff:

"Erica no longer works here." How poignant.

He also stated that he will "get ratings up by any means necessary." Good luck with that.
 
According to my spy, KRON personnel is worried and things are tense in the newsroom as he looks for targets to blame for station issues to keep the heat off himself.  We'll see.

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115 comments:

  1. She had a nice rack

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    Replies
    1. They replaced her because she was getting fatter. Look at her skinny replacements. Get fat and you got to go. Simple as that.

      Delete
  2. Blame that dumb bitch in the mornings

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  3. Should've fired Daria instead, she's awful.

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    Replies
    1. The entire station is up in arms over this. It was a somber day in the newsroom. Erica was hard-working and dedicated to the show. Probably the one person not trying to claw her way out of the joint for the next opportunity. Morale could not be worse.

      Delete
    2. Well, we're humming right along just one floor below and morale isn't much better. Sorry about the sudden loss of your colleague. Every time I saw her in the lobby, she was really nice. The whole business is bullshit.

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    3. I agree he shoukd fire Darya. I heard she is a real witch. I do not watch kron in the morning because of her.

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    4. It's not just about the personnel, they claim to have the most news...not good if it's the same 4 stories over and over for 6 hrs. You can just flip to 7 or 5 and headlines there don't make it to the kron news desk. All they have is weather and traffic, now that's gone.

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    5. Exactly. Plus they always have those stupid sales pitch ads for solar or Windows

      Delete
  4. But she's the only reason I watched.

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    1. Erica was hard working ! The best personality to watch on KRON 4 !!!
      NO MORE KRON 4 for me from now on!

      Delete
  5. Nice touch. Quote Malcom X. when firing a dark skinned ethnic. Pero is a genius.

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    Replies
    1. Huh, Malcolm X supposedly said ""Erica no longer works here."?

      Stan, your insane racially themed comments are unwelcome and don't even make sense.

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    2. Stan was referencing "by any means necessary".

      Delete
  6. Evelyn Taft, Kristy Siefkin, Janu Arasu, Jacqueline Bennett, and now Erica Kato. Lesson to all KRON 4 weather girls; you're young, cheap, and easily replaceable!

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    Replies
    1. Evelyn Taft left for bigger market. Don't know about the others.

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    2. They rotate the weather girls in and out of KRON4 like the Bunny Ranch rotates girls in and out of the brothel

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  7. I hate to make a hasty generalization here, but I will. The most successful news directors I've ever worked for had extensive experience in the field, usually as GA's. Unfortunately, most NDs come from the producing ranks where their entire careers have flourished in a bubble. Not sure about this Pero character, but he sounds like someone who's never turned a package under deadline pressure in a big market, never did a breaking news live shot, and never had to interview a grieving family. It makes a difference when you're leading a newsroom.

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    Replies
    1. He started out producing the noon news and went to one of the PM slots before becoming morning EP and finally ND. The former ND, Stacy Owen, gave him a leg over other, more qualified candidates because they were personal friends. (I believe she introduced him to his wife or something.) I wonder if she regrets that now. Because of her bad judgment call, Pero was in my opinion lifted over other, more capable people in the newsroom and put in a place where he has no idea what he's doing.

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  8. Too bad…she was good and pleasant…must be personal issue.

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    1. I ran into Erica on her way out yesterday morning.. I guess after this happened? She was pleasant and friendly, warmly asked me how my day was going like she always does

      She will be missed. She took on a lot of roles over the years, and wasn't a demanding diva like basically every other woman on that morning show....

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    2. I'm only a viewer, but what you wrote confirms for me what I have long sensed what Erica Kato is like off camera, as a person.

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    3. So sad. I agree. Fire The news director and Folsom. She was excellent. Down to earth. Will not watch channel 4 news ever again.

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  9. Sounds like a certain aging morning anchor wanted to clear the deck.

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    1. Yea...I Stopped Watching Because Of Daria "Air Head" Folsom...Will Not Watch KRON AM Again! EK Was A Favorite Of Mines...And A FB Friend Too! EK Was The Only Reason I Surfed To That Station In The Morning...Naturally, I Changed Channels When Daria Hit the Screen! EK Literally Ran The Show From $AM till The Others Came In...When And If "Traffic" George Came In...KRON Is Foolish For The Move...There Are Other Stations Lined Up To Get Her and Her Ratings Numbers!

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    2. I say replaced the aged anchor(paper weight). And stop getting rid of younger smarter more pleasant people to watch after all this is tv and not radio

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  10. So much for the theory that only aging fat white males are vulnerable to firing by news organizations.....if a young, ethnic female with a wonderful rack is vulnerable then NO ONE IS SAFE!

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  11. 'Cause she's a balding, middle-aged white guy with a paunch.

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  12. This Pero is world class twit. Erica was a breath of fresh air on that broadcast. It couldn't have been over money, she hadn't been there that long. This ND is a dim-witted bully. Let's hope corporate gets hip to his act and shows him the door and restores a little sanity at KRON.

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    1. It could have been about money. She's been at KRON since 2008, starting out doing desk work, then moving onto weather and traffic reporting.

      Also, Erica was getting less and less air time toward the end of her KRON career.

      Who knows what's going on at KRON, but everyone knows Aaron Pero is a major part of the problem.

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    2. ^ Can Aaron Pero answer how getting rid of the ONLY reporter most viewers care about IMPROVES ratings? Erica's following is huge! Hopefully she takes her base with her

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  13. We need to start a BRING BACK ERICA campaign. This is bullshit. Hopefully another channel here will pick her up

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    1. Good idea! I'll sign up.

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    2. The petition to get Erica Kato back on a newscast and to BOYCOTT KRON 4 for this huge mistake is now live:

      https://www.change.org/p/kron-4-bring-back-erica-kato?just_created=true

      Everyone... let's sign this and show KRON 4 that we mean business! And we will get her back "by any means necessary"

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    3. Done: "Look people, we can get our news and weather ANYWHERE these days, and it's a lot faster and easier to just look it up on line. The reason I bother watching it on TV like KRON is for the PERSONALITIES, like Erica. She is a lovely breath of fresh air who I have enjoyed watching come up through the ranks. If you're going to fire someone, May I suggest you start with Daria Folsom, who is rude, abrasive, and often downright unprofessional. I for one will not be watching your second-rate news station anymore, until you BRING BACK ERICA!

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    4. You can get all the signatures you want on that petition and it still won't bring back Erica Kato.

      The true nature for working for the media is cruel. The only thing that matters to these networks is money. It's not even about delivering straight factual news to the community anymore. Everything to networks points to that dollar sign. Hard working, nice personality talent is thrown out the window these days.

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  14. KRON? Haven't watched their news since Claudia Cowan left. God's gift to male viewers.

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    1. To straight male viewers.

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  15. Rich: You can call him Peromaniac if you want. He is the news that keeps on giving to this blog, and were it not for KGO-TV's recent successes, you could say the same about the ND occasionally derided as Witless.

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  16. Pero also ok'd the dumping/destruction of thousands of archive news tapes because they no longer could afford the storage.

    Sad.

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    1. I cant believe an IDIOT destroyed Archive tapes and film.. that is freakin HISTORY.... Firing EK was just STUPID, when he replaced her with a anorexic bimbo with bad hair and a shrill voice who speaks too fast. clearly, Pero must be replaced, immediately. Fire the bitch boy, and find some competent person before he destroys what is left of that station.

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  17. The worst possible decision this Peromaniac could have made!! Erica is the only one worth watching on that disaster they call a newscast!

    If anything, I always thought Erica was way too pretty, energetic, and multi-talented for
    Them!! KRON was lucky to have her.

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  18. She shouldn't be unemployed for long, and sometimes the best thing that can happen to someone as capable as she is, and who is pleasant to work with, is escaping a dysfunctional situation. She'll likely be on to a better station.

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  19. I wonder if by "any means necessary" Pero means he'll fight for more resources, better gear and better working conditions and benefits for staff so they can create a better product?

    Wait, he's a self-serving sociopathic little bully.

    He must have a tiny, TINY penis.

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    Replies
    1. Darya Folsom actually can confirm whether in fact he has a tiny penis.

      Even though Erica had only been on KRON for about 5 years, she made such a huge impact. We've watched her grow and manage to stay humble even as her star power soared. I can't say the same for very many others in that building. She didn't deserve this.

      Delete
  20. Erica was my favorite person on Bay Area television. She always brightened my day. I hope another local station is smart enough to hire her, and fast. Unbelievably stupid of KRON, a channel I now will no longer watch.

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  21. I watch KRON every morning. Erica represents everything that's wrong with that station. She was total amateur hour. I'm sure there is a college station somewhere that would love to have her

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    Replies
    1. Sure, Erica was the problem - because Darya always talking over other people's segments (Erica's included) and interrupting is SO professional.

      Delete
  22. Their morning show is unwatchable without her. I will never watch that show again knowing how terrible they did her in. Darya can scream and stick her chest out all she wants, but that show is still flat, stale, and unrelatable

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  23. Who sez she even wants to back to KRON, they are such a third rate station

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  24. Darn shame. I really liked Erica as she brought freshness to the morning show. I have no idea as to the backstory going on, but either it is just coincidence or the fact that every attractive woman on that morning show ends up leaving one way or another. Which leaves Darya as the lone woman on the weekday morning show.

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  25. She's gorgeous and she has4 years of major market experience (albeit at >2000 KRON). She'll be aight.

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  26. I think it really says something that there is not a single negative comment about her. My wife and I usually have KRON on for a couple of hours in the morning while getting ready...no more.

    I'll miss her...Pero can eat a bowl of dicks.

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  27. WOW!!! KRON really messed up for that one. I don't even know the names of half the other people who work on that show and I watch every morning. She was the star of that show and I bet paid the least?????


    Is it too late for KRON to eat their words and ask for her back? Until then, I won't be watching

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  28. Erica humble?!?! Far from it. You obviously don't know her.

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  29. So here is my question:

    Does GM Ashley Messina know about this blog? I am having a hard time understanding how Pero continues to berate and bully. KRON is getting rid of the only people who actually make them money... Like Erica. So why does she allow the schoolyard bullies to reign???

    Anyone know??

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  30. I would say Erica's name recognition is up there with any other station's top talent that has been in the market 20+ years.

    I can think of atleast 12 people KRON should have gotten rid of instead. I guess I am watching KTVU now!

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  31. Erica was too competent to work there. It was amazing how seriously she took her job. Extra shifts, writing, video editing... She was multi-talented in every way and not a single other anchor had the knowledge of the programs we use or ability to add any content to the news. She was committed to accuracy and staying current. In other words, she actually gave a fuck.

    The managers knew all this. They must also know her relationship with viewers is strong. I can tell you that working with these replacements has been a difficult transition. The morning show post-EK will struggle

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    Replies
    1. Oh, Erica... stop posting on here. Nobody cares.

      Delete
  32. It says a lot that people who have worked with her and viewers who've watched her daily are coming to her defense.

    I highly doubt that any of her morning colleagues would garner a similar response.

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  33. I was one of many who watched kron specifcally for Erica. In a perfect world, she lands at another station so I can get a quality newscast and her lovely presence. Kron is such a joke, and they don't even understand how much they suck

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  34. The new news station is part of the real problem. Junk backgrounds n quality has been going down. Will be watching other stations now. Who are these 2 tiny replacements? Get rid of Gary. Annoying as hell.

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  35. The fact that KRON made Erica train all her replacements was about the shittiest thing ever

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  36. Erica: stop commenting and posting on here. Having your family and friends post here shows how truly immature you are. It is so obvious, it is funny. Grow up and move on.

    ReplyDelete
    Replies
    1. We all know Erica took too much attention away from Darya.

      Delete
  37. I, for one, am happy to see Erica Kato go. She was amateurish at best and an embarrassment to all who work at KRON.

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  38. maybe KQED will have her

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  39. This is my first post on this blog. Erica Kato was no angel.

    She may have worked hard, but she is supposed to as a rookie who was still learning the ropes! It's the least one's expected of especially when starting out in the business.

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  40. I've never met Erica. My opinion, she wasn't the most polished person on air,
    but she worked hard and seemed like a genuine person. She would have continued
    to improve on air. Meanwhile veterans at KRON, constantly make mistakes and are allowed to keep their jobs. Darya is bad. She constantly stumbles over her words and it's obvious when she is mailing it in.

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  41. That morning show is tragic. Erica really was the only reason to watch. No one is perfect, but that girl was likeable, and thats what kept me around. No more.

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  42. Should get rid of that idiot Dames Fletcher "or I should say" James Fletcher...can't even read his lines correctly, if I had a dollar for everytime he said "or I should say" I would be rubbing elbows with Bill Gates.

    Erica was the only reason I watched the 4am morning news.

    Good luck

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  43. I don't see Anny Hong either. Was it cost cutting? Evening weather girl looks new too. Probably went from 100 grand btwn Anny and Erica to 50 on the new girls. Just saved the station 50K, and can't get any worse than last place.

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  44. Pero is a fool. He really fixed the ratings now! You lost another household of viewers here. You want to fix something? Dump Diaria, she IS irritating!!


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  45. Why don't they just get rid of the weather report? This would give Duh Rea more time to do her poses...

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  46. Erica was one of the reasons I watched KRON. Darya needs to go, she is too hung up on herself, look at her standing posture. She also has little tact when conversing with her co-anchors who by the way are very good.

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  47. Pero The Prick Strikes Again!

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  48. Have not watched KRON for the past week, and am realizing that without Erica, there's not a damn thing I miss about it.

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  49. I liked Darya at first but after seeing Erica i forgot all about Darya it was hard to get the weaher report cuz Erica looked so good i couldnt pay attention . im going to stop watching krumb 4 too ! I used to rush home to see Erica ? damn it

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  50. I'd begun to wonder whether Erica was on vacation or what. So she's been fired? I'm sorry to hear that. Yeah, she's a good-looking girl. But she also had a very nice vibe, and I really looked forward to seeing her in the morning. I'll start watching Channel 2 in the mornings now.

    Great site, BTW

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  51. Anyone remember Liza Fernandez?

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  52. She's the only reason I watched. I stopped tuning in recently because it seemed like she was never on anymore. Anyone can read the news. Might as well be a pretty girl.

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  53. That explains the comment Gary Radnich made this morning when Darya said, "we will try to call you earlier next time." Gary said, "you can call anytime, Aaron's the boss." I'm paraphrasing, but I get the jest of what he meant.

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  54. Well it looks like it's back to KTVU.

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  55. Fire Darya and we'll believe that you really care about ratings.

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  56. Was it because of her breathing so loud when she did the report? I can't believe they would let someone go for such a minor thing!

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    Replies
    1. Traffic guy George is much worse

      Delete
  57. Sweet girl, genuinely nice not fake. Idiots won't be watching anymore. Kron pound sand, #######. The meek shall inherit the earth.

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  58. She was the only reason I watched, not watching anymore.

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  59. Watched her grow into position and was really impressed with her work. Not bad to look at either. I thought that was what KRON was looking for. My bad!

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  60. I don't know Erica or anyone at KRON4. I'm a long-time bay area resident and news watcher. By day I develop prototype systems for an automotive R&D company in the south bay. I often wake up at 4-something weekdays and KRON4 is it, the high point being when Erica is on. It always bothered me when others on set talked over her segment off-camera. How unprofessional! I want to hear what she's saying. I don't recall Erica ever doing that to them. I care about weather because others at the office rely on my weather info/sense for decisions about outdoor testing.

    Now, for no good reason that we know of, Erica is gone. Worse, she's been replaced by a woman who stumbles over her script so badly I can't listen to her. I've tried listening especially to distract me from thinking how badly she needs to eat right now, but to no avail. I miss Erica's easy style of information delivery.

    KRON4 News wants my eyeballs. I'm in their target audience. It mystifies me why this Aaron person would fire Erica. I call on KRON4 News execs to fire Aaron instead and bring Erica back. And while they're at it, they should do something about Darya and her posing. I have a cousin who is a news anchor and she would never behave as Darya does. Such embarrassing antics!

    Until then, KRON4 will not be on my watch list - the whole channel because they do not show anything else of interest to me.

    Wherever Erica goes, I wish her the best.

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  61. best to you Erica, thanks for your service. You deserved better

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  62. I was wondering what happened to Erica kato these past couple of weeks...wow!!! How stupid of me! I actually thought that she was stolen by a real major network as a major news anchor. So much so that I googled her name, only to read this garbage that she was fired? Who on earth is this pero? Erica was THE only reason I watched ur news channel! Not only absolutely gorgeous, easy on the eyes...but so engaging, so professional...no disrespect to the others there...but I will never watch again...sorry I wasted these past 2 weeks waiting...truth is out...pero is a small, small little man who has absolutely no idea what his viewers want...we want Erica! Shame on u, u small penis man!!!!

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  63. I don't know if I am the demo that local news stations are after but here is my $.02:

    I am a 42 year old tech exec with no kids and a g/f. I care little about the local news (it's too slow). For this commentary - I went and looked up the names otherwise would have no idea who these people are to be honest:

    The news is something I turn on most mornings when I am just waking up. It puts light in front of my eyes (I get up when it's dark) and I wake up to reading the scrolling news stories and I pay attention to the weather. The TV in my bedroom stays on the same cable channel most of the time as I only watch Netflix. Traffic does not mean anything to me until I am about to walk about the door later because google maps is better for that. I get my news from the internet - not these local stations. I used to just find a station that was not in a commercial break and stick with that. But Laura Garcia-Cannon has crazy bug-eyes and shares the screen with a disturbing plastic surgery laden caricature of female puberty named Christina Loren. So that channel kind of made me queasy. And I am being serious about this - I am not attempting humor. Another channel has a very pretty co-anchor named Michelle Griego which I stuck with for a while; and there's another channel with an African American anchor (I cant figure out his name after some quick googling) and I like him - he's very news-like and not hacky. Reminds me of the news guys when I was a kid. I like him. One day I saw Erica Kato (maybe a year ago) and bottom line - her speech clarity was as though she was wearing Invisalign or had something in her mouth - but I was drawn to her. Why? Because I am a man! Why else? My TV stayed on that station, never to be changed. Darya scares me. Not because I find strong women un-attractive but there is something abrasive about her even when she is not speaking. And when she is speaking...it's not a feminine thing happening. I don't even notice things like if she is cutting other people off - I don't actually hear the words that come out of her mouth.

    I respect Gary Radnich as I used to listen to him when I was in my late teens and 20's on the radio and whenever I catch him now, I laugh. He is a good entertainer/personality and like him or not - has a flair for humor and can deliver sports quite adequately.

    So it's as simple as that. Erika Kato was not going to get an Emmy nomination any time soon but she's easy on the eyes (in my case for her exotic and pleasing face not so much the ample breasts). All of the little details that program directors think about - mean nothing to me. In fact they should think a lot less. If this was my only source of news - I'd be putting more thought into what channel I watched. But that's not how the news is anymore. I went with whatever was most enjoyable to look at during that 10 minute period. I'll go back to another station probably but lately have just not been turning on the TV. When I didn't see Erika for a while I was tempted to pick up the iPad and see if she was still there. I don't care what happened/why she left. And this is a really crap business to be in if you want to have a long tenure - people in that business can expect to hit the road every few years, it's almost as bad as radio (another dying art along with local network news).

    TV news in general has adopted a strategy to place attractive women on camera - but I am often surprised at how "off" a lot of these women actually are because it can cause distress! And I am really being serious. Go watch that bug eyed lady and the weather girl who sports more plastic than a Corvette and tell me if you are not truly weirded out a little. I tuned in to the station with the pretty lady that was born with the face she currently has on her head. Dave Clark - that's the African American man's name - if he looked like Erika I'd turn him on more often!

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  64. i have enjoyed the kron news show EVERY morning mostly because of erica and stanly robert, now both are gone or missing...kron is positive proof that "every movement is not forward, and every change is not for better"...now kron replaced erica with anoter female, but this one has a schrill high pitched voice that cannot be enjoyed.....YOU GO KRON!!! rgwalker

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  65. I just google Erika to find out why I hadn'r seen her on Kron. Very sad, wish you well Erika. Your smile brighten my morning. I'll be changing channel Monday am.

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  66. Shes was the only reason i tuned at 4am, no more.

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  67. KRON used to be better. Jacqueline Bennet was great, she was refreshingly earnest and really did seem enthused about the weather. I'm sorry to see Erica Kato gone too as she also seemed earnest and did a fine job, if a little awkward at times. Now, on the other hand, that newer person Anny Hong is HORRIBLE, f%cking whiny, nasally monotone is intolerable, have to turn the sound off whenever she comes on. Daria is almost as bad - goddamn chipmunk on amphetamines, she obviously thinks much too much of herself, like she thinks she's funny or interesting. Daria also is laughably ridiculous when she holds herself in these absurd postures when they show her full body, she tries to push her tits way out, she tries too hard in general. Mark Dannon is almost as whiny as Anny Hong, he puts on this nasally kind of arrogant voice half the time that makes him sound like an utter twat.

    Gary Radnich should hang it up, his whole bit is tired and is getting embarrassing. He and Daria in the morning = they're both trying way too hard to be fun and "cute", they aren't. Pam Moore is still cool and does a great job. Michelle Apon, the newer morning weather girl is doing a good job, cute too. The other white one with big eyebrows seems capable but kind of weird, when she first came on she referred to water as "the H2" what a dork, must come from way, way out of the bay area.

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  68. We miss you Erica!

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  69. Erica Kato, besides being attractive, had the sweetest voice of anyone on the air, and was always articulate and professional delivering the weather news. I'll miss her, and stop watching Ch.4!

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  70. Evelyn was the best. Erica seemed nice. I like the kron4 morning news team because they are so unprofessional at times.

    This morning George and the other guy were caught playing handsies. It was funny.

    But Stanley Roberts is annoying as all hell. It is so cringe worthy.

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  71. What's happened at KRON 4...I used to be glued to that channel? Erica you were terrific! I will miss you!

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  72. Jeezus,

    I hate to join the crowd but Erika was the only reason I watched KRON too.
    I have been wondering what the hell happened and I am neither shocked nor surprised they kicked Erika to the curb. Predictable response to superior talent.

    It was obvious that Darya was jealous of Erika and she probably threatened to leave if Erika stayed. I knew Erika's days were numbered because KRON never allowed her in the promos they taped. They always had Darya surrounded by other white men.

    Oh well, like everyone else, I have to find a replacement station. So sad.

    ReplyDelete
  73. I was wondering what happened to Jaqueline, then I noticed Erica was gone as well. So I googled her, and found this blog. What a loss, Kron is not worth watching anymore. Please let Darya be the next one to go!!

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  74. There have been at least 3 chicks doing weather since Erica got canned. The newest chick apparently started today. Why cant any of them wear skirts that dont go down to their ankles...lets see some skin KRON4!

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  75. My wife used to watch the KRON4 newscast in the mornings. The only person on the morning newscast that was professional and wasn't annoying to the point of changing the channel was Erica Kato. Since KRON changed it's format and everything else in 2000 I have barely watched the station. I have always found Darya and Gary to be rude, arrogant, unprofessional and annoying as hell. I always got irritated with the fact that KRON4 is the only station I have ever seen the newcasters disrespect their fellow newscasters by talking over their part of the broadcast. I noticed last week that Erica was replaced by another woman. That was the first time I watched KRON4 in months. I wondered what happened to her. This evening as I was listening to KCBS 106.9 in my car I heard a familiar voice doing the traffic report. It was Erica Kato! I searched the net for some facts and that led me here. After reading the comments above I have come to the conclusion that she was fired because she was a threat to Darya's future on that station. It is clear that Darya is the person posting some of the comments on this page. I definitely won't tune into KRON4 again until Darya and Gary are off the air. I can watch all the People Behaving Badly I want to see on the net and not have to be exposed to Gary and Darya trying to shake off their hangovers or look cute in the process. I will do like I have done since KRON switched from being a NBC affiliate to an crappy independant station full of long infomercials and I'll watch the other channels with real professional newscasters. Speaking of infomercials, KRON4 is the only station I have ever seen with infomercials during newscasts. Get a clue, people tune into the news to watch the news and sometimes to see an attractive face. Your news has no value if we have to turn the volume down because the newscaster has an annoying voice or change the channel if the newscaster is just down right annoying. Back to Gary... I can't tell you how many times Gary wouldn't shut up during newcasts over the years and how many real news stories were not discussed since his segment went over and there was no time left. Bottom line... KRON4 blows...

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  76. My daughters and I enjoyed Erica. We wondered what happened to her because she along with Pam and Gary were the reason why we watched KRON. Now I guess I will follow my husband to channel 2.

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  77. Erica Kato was a living doll . Only reason to watch that station.She can give those Latin weather girls a run for there money. Plus she was a Cal Bear.

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  78. I switched to Ch 2 just for that..BS

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