A radio listener wrote a letter to the editor in today's Sunday Pink section in the Chronicle complaining about the abundance of ads on KGO Radio. In particular, the Ronn Owens program. He laments the fact that after the deluge of ads, Owens himself continues the ad onslaught with endless mattress and hotel live reads. It's never-ending. Or so it appears.
KGO isn't alone--KNBR --the all-sports outlet, consistently runs well over thirty minutes of ads per hour on its morning shows and in the afternoon drive too. That doesn't include updates (from 24 hours earlier) and traffic.
The few people that actually listen to AM radio are becoming fewer. Talk radio, especially sports-talk radio still drives the AM listenership with heavy emphasis on local traffic but with the commercial blitzkrieg in full mode people are turning the dial--lots of people. Satellite radio and the Internet have seen dramatic upswings in listeners --as the economy gets better, satellite is more popular. There's a few ads on its platform but nowhere near the time allotted on commercial radio.
I told a KNBR host in a personal conversation that the endless ads might be a boom today for the sales department but that eventually people will turn away and some will do so permanently. There's simply too many alternatives out there. Cumulus, which owns KGO and KNBR (in addition to KFOG, KSFO, KNBR 1050, and The Bone--107.7 FM) seems not to care about its audience base. I mentioned fewer people are listening to radio. Advertisers know that. You 415 Media readers, tell me if the current deluge of ads has altered your listening habits.
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