'Bloomberg 960 SF" debuted this morning and if you like business-central radio then you'll be in heaven. It is mostly news, traffic, and business interviews concentrating on Silicon Valley and Wall Street.
Ex-KGO Radio tonsil, Greg Jarrett, conducted the first morning-drive anchoring and provided a steady if not spectacular style.
"Bay Area Business" is the outcue Bloomberg is using with traffic snippets from Larry Olsen. It is blended in with its other bureaus in NY and Boston. The "Bloomberg Bay Area Business Report" is centered among the local programming although ironically, the "local" story was reported by a NY reporter, Charlie Pellet.
This is not riveting radio in any sense of the word; it's mostly a lot of business, stocks, trends, dividend potpourri but that's precisely what Bloomberg Radio is counting on and with their deep financial pockets Bloomberg will be around the Bay Area airwaves for a while.
*Dean Danos, who got dumped from overnight KCBS because somebody high up, (not ND, Ed Cavagnaro), thought he sounded like a "DJ" during the Napa quake, (huh?), is probably destined for fill-in work. He's not thrilled and talked to the union. Most of the station staff was "shocked" over Danos' firing, including the Assistant ND, Jane McMillan, who is working to get the situation resolved.
*Fox Network takes over KTVU on October 16 --you, the viewer, will notice very little at first. Things will be business as usual until the new GM from Boston arrives, then it's mystery time but usually the first thing these guys do is to chop a little, replace and mix and match.
*Follow me on Twitter