The FIRST TIME I watched KPIX' CW 10 PM newser, 'NightBeat' I was so put off, I began laughing and turned if off after a few minutes.
After careful consideration I decided to watch an ENTIRE 30 minutes. Without interruption. My thought was that it would be unfair to cast a reliable opinion so soon after its debut. You don't review a new restaurant after two days, so I waited a week.
'Nightbeat' is McDrek. Yuck.
Sure, awesome dude, that Nightbeat on purpose tries to dumb down its limited youthful audience it is trying to endear itself to but for one time, I hope they're on Facebook and Twitter completely safe from the abyss known as being On The NightBeat.
If this is PIX's attempt at trying something new then either we're all screwed or local TV News is incapable of putting out a marginal newscast that has some residue of believability and quality. NightBeat has neither. NightBeat is farcical. NightBeat is chock full of gimmicks and insincere and vast nothingness; a bloated 30 minutes of contrived, forced and insipid attempts at being fresh and new. Gag me, Newness
Perhaps the biggest negative of this lousy show is that it not only makes KPIX look bad, but worse, makes newcomer, Veronica De La Cruz, look even worser. Why? Because De La Cruz is forced into doing and saying things that look and sound, well, forced. The false banter between sports and weather guys is putrid. It's not so much awful for its intent; we get it, again, they're trying to be different and that's OK, but this back and forth has all the warmth of a IHOP opening. It DOES NOT WORK.
The beginning of NightBeat amounts to jamming 10-15 quick stories down our throat with snippets of MOS interviews about dating trends; fast headlines, updates and urban minutiae --the concept is fine but the execution is horrid. It looks like it was put together in a hallway outside the PIX cafeteria in five minutes. The visual clichés are too much to stomach. It reeks of a false premise that fast is good. If only FAST was good and in THIS instance it's terrible. There's no there there.
Furthermore, unintentionally, it belittles the product, and more to the point, the circus leader, De La Cruz. I like VDLC and think she's trying hard but her ad-libs and attempt at on-the-spot don't work, more ominously and for the show's future, (if there is any), her "ba-bump-bump" quips reek shallow and hollow. Why she utters them at all, assuming this IS ad-libbed and she's not being prepped by the show's producers, is mind-boggling. Even the best anchors need time to get to know the market before injecting out-of-place, out-of-mind comedic snips into the show--this is perhaps the WORST element of NightBeat. That and the requisite moron MOS interviews with some yuppies in Pleasanton about their dating life or the other zippy terrible fast-paced gimmicks PIX has placed on our screen to be new and innovative. Oh my God. Are millennials that dumb and numb?
Monday Night was fraught with awfulness. Dennis O'Donnell, tie-less, (we're trying to be hip, dude), looked positively dorky gazing into the camera trying his best to form visual en fuego with De La Cruz but his visual mugging looked more like a Bakersfield audition for Last Comic Standing.
Paul Deannu is a pretty damn good weatherman--just enough of a personality to have gained acceptance here, but his wimpy weather contest with Veronica at the end was so bad it was almost comical. My gut tells me it was not his idea but the staff and it really does him nor the fragile image of NightBeat no good; it's OK, by this time of the evening, the NightBeat had already sunk, I was waiting for the orchestra to play Titanic tunes.
Nobody begrudges CBS-SF for its work, its attempt to create creativity. It's all fine and dandy but if THIS is the best you got, girls and boys, then you all need some serious creative therapy. A junior high journalism class would laugh at this. Get real. Stop the forced visual gulag and get back to the basics. The current painting is a colossal clusterfuck of mega-proportions.
I'm sticking to playing video games and cruising the Internet.
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