Barring locusts and/or nuclear war, Veronica De La Cruz officially begins her anchor duties on KPIX 5 Tuesday night on the 6 PM newscast.
I just got off the phone and had a pleasant 10-minute conversation with the former MSNBC and NBC newswoman who has finally settled in the Bay Area and is in fact at the station finishing up loads of paperwork.
She explained much of her delay at KPIX was family-related. "My mom has a medical issue and I wanted to be with her--it extended out."
Furthermore, De La Cruz has a year-old child and between finding new digs, caring for her mom and being a single mother, put off her May 5 debut on CBS here. "I love the Bay Area. Can't wait to start. Full of energy and ready to go." De La Cruz will anchor the 6 and 10 PM, (on PIX sister station).
"They want to really beef up the 10 and make it a go-to station for news." In fact, De La Cruz told me she's going to be at PIX' 855 Battery Street studios Monday night to get a first-hand look and feel for the 10 set she'll be a key cog of. She'll only do the 6 News this week as the station finalizes both the look of the set and briefs both on and off-air personnel.
It's that plus PIX's intended purpose of making a splashy hire to supplement its evening newscasts that has led to 415 Media to write extensively about VDLC and her status. Channel 5, I'm told, wants to make the 10 PM Newscast a serious alternative to KTVU's still heady if tired "10 O'clock News"--and the De La Cruz hire is just the start of that mission.
We're happy she's finally on board and will debut Tuesday night.
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