Friday, June 13, 2014

Sarah and Jim Harbaugh Try a Little SNL Humor on Pants Commercial But It's Not Funny, Or Is It?

 OK, I have just as much of a sense of humor as anyone out there and I'm rather enthralled with comedy; funny comedy. I was a frequent celebrity judge for the SF Comedy Competition.


I know I'm treading dangerous waters over this one but I don't think this spot featuring Sarah Harbaugh, the wife of 49ers coach, Jim Harbaugh is funny. I watched it twice too and still haven't laughed a bit. Like I said I don't think it's funny and even more telling, I immediately saw what was coming two seconds into the spot. Not good.


Now, as a former radio sage used to say, Two Things Can Be Mutually Exclusive--I'd like to think that would be the case here; you're a 49ers fan, gung-ho, leather-lung screamer and you wear Colin Kaepernick's jersey to every home game.


But you also have a sense of humor too and are willing to admit that you can still LOVE your team but that the commercial about pants sucks. Or not.


Let's take a vote.


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22 comments:

  1. not laugh out loud, rolling on the floor funny, but it was ok and made me smile.
    not really something that needs to be over-analyzed

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  2. I think she is way too good looking to be with that nut case.

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    1. First thing I thought when I saw her was trophy wife. Who knows, she may be gorgeous, but she may be a dunce. Usually its one or the other. Or she may be fantastic !

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    2. Those 3 young children=Jims been busy hittin' it.

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    3. His first wife was not good looking however

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  3. I agree it was a whiff and think it was more funny when he bought his pants at Walmart.

    But Dockers=Levi's=new stadium, so of course Levi's wants to max out the marketing.

    It's better than Vernon and his new jerkey ad!

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  4. Did Brian Copeland win any of those comedy competitions you judged?

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  5. Funny. You got a problem with that?

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  6. I think they are a very good looking couple, and family. I think the spot is immensely effective. What will be interesting is whether or not Jim continues to wear the dreaded "dadpants" in the future. I'll bet he will!!
    When I think of "trophy wife", I think of an older,less attractive, but successful fellow who is divorced and needs to create the illusion that he is a real lover boy. He marries someone considerably more attractive and typically lots younger.That doesn't seem like the case here.

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    1. She's definitely attractive and lots younger (15 yrs younger) . He's definitely older and successful. Attractive, because he's not splashy, is in the eye of the beholder I guess. And who knows if he was trying to create an illusion. A big age gap like that puts them in different worlds for sure.

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  7. That's an excellent spot for Dockers! Funny, in a wonderful play on insipid prescription drug advertising. And while I'm not a comedy judge, I was a creative director for a major ad agency. There should be more of this use of celebrities. And I have no connection with the Dockers brand or their agency...

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  8. Not funny or clever but that's what passes for marketing these days. With the internet a company can throw so much at the wall that it doesn't matter if only a small percentage sticks - the cost is low enough to allow for multiple failures. Like another person said it's part of the tie in with Levi's so it probably won't be the last. We'll see the skeleton of Bill Walsh in Dockers.

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  9. She's a sweet girl. I could watch her read the phone book-on Kindle even. I like the ad a lot.
    I like that they kept it simple, with the wife doing the talking. All Harbaugh had to do was wear pull up trou. and do stuff their butler normally does. The wife is as pretty as Meagan Kelly, they could be friend, (or lovers!). I give it a B+

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  10. Happy, Happy, Happy

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  11. It's amusing enough.
    Lieberman automatically dislikes anything that's generally popular.

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  12. Wont drive me to buy Dockers, but I agree, amusing enough..... Geez, get a life...

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  13. I proudly have worn Dockers since they first reached the stores in the late 1980s. And the thought of the Seahawks matching the Packers' 1920s & 1960s and Browns 1940s-1950s dynasties make my stomach churn. Oh, and Sarah Harbaugh & kids are indeed beautiful.
    But I have yet to laugh at the ad. Don't know if I ever will. Spin my index finger, maybe, but haven't guffawed at all.

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  14. Brought a smile to my face and I chuckled a little. Good effort!

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  15. Dockers=special pants for fat assed yuppies

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  16. SW in Santa CruzJune 14, 2014 at 6:49 PM

    It was funny/cute. No offense there. Pun intended.

    What made me chuckle was Liberman's line, "I was a frequent celebrity judge...". Now that was funny.

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  17. Did you know, Rich, that this commercial sprang from a local radio incident? Of course you didn't. During this past football season Fernando & Greg on 99.7 Now were on-air making fun of Jim's baggy, pleated pants. Sarah - who had been listening - called in to agree with them and revealed that she'd been trying unsuccessfully for quite some time to get him to wear something more fashionable. She'd toss the "dad pants" and he'd go to Walmart to buy more when he was on the road. So from a local radio standpoint, the commercial is actually pretty amusing.

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  18. It's not creative, mind shattering, earth moving, nor does it "move the needle" of "cute." It's a cute spot with Mrs. Hottie wife. End of story. Move on. There are more pressing and important things to do, like, sending Karel to Iraq.

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