In an ongoing management restructure in one of its largest markets, Cumulus Media appointed Steve Sklenar Market Manager and Kevin Crespo National/Regional Sales Manager of the San Francisco Cluster one year ago, almost to the day.
Crespo has the bigger hand, as he is the money guy. He's the one who had the talk with Sklenar, from what I hear. I would think the ad rep has, for a large account, an open door to talk with the Sales Mgr. (both national and regional) of the cluster. He hears something in the wind from Sklenar and goes right back to Crespo ... and so it goes.
Both worked together for Lincoln Financial Media in San Diego. Cumulus SVP Gary Pizzati had been serving as interim market manager in San Francisco for seven months until he left. Sklenar was assistant VP and director of sales and Crespo was national sales manager at Lincoln’s San Diego cluster.
Pizzati left while he was "interim market manager" of both San Francisco and Cumulus' Minneapolis cluster. He is now back in Atlanta "coaching" local sales managers and local marketing and sales managers in 25 - 40 markets for Cumulus, and doing "development of revenue" for those markets. He also does development of regional VPs for Cumulus as well as "sales talent." He is Cumulus' "sales trainer" and coach for "senior management." Pizzati also is the lead in implementing the many "Cumulus systems" in all levels of sales.
Pizzati has been with Cumulus 16 years after a tenure with Barnstable Broadcasting. He has been Senior VP since 2005 and covers both revenue building and operations for many Cumulus markets. He works with both Ron Escarsega, Sklenar and Crespo.
They all answer to him in Atlanta. The "meetings" and "internal communications" go up the food chain.