MID-DAY RUMBLINGS ...
The fear from two sources inside 55 Hawthorne is that the Dickeys, (Lew and John), are looking to put a right-leaning local station on the air here. The reason: as vocal as the liberals are in the Bay Area, "there aren't enough of them listening to Thurston, Craft, Karel, Langan, and others" That 2.0 represents, still, an older, "out of demo" audience of 447,000 people and going down fast.
Now, I DID the research with a friend of mine in the morning. Here's the hint: News 106.7 WYAY, (the station that is being patterned as the new KGO talker), was an Atlanta satellite oldies feed with Scott Shannon's "True Oldies Channel" before it was "blown up" and went News 106.7 when Cumulus moved the frequency closer to Atlanta some years ago.
Today, under Randall Bloomquist control since last November, the station is now #17 in the market, older demos prevail, (even on FM), and it has a cume of 442,000 people, just like KGO, in a smaller market (Atlanta).
At the same time, it, too, is just like KGO in that it only carries a 2.0 share in the newest Nielsen quarterly / monthly reports. Atlanta is an accredited PPM market and is rated by Nielsen as Market #9. It has a similar news / talk base as SF, with WSB & WSBB-FM #1 in the market (News / Talk plus the Braves). The station has a consistent 7-7.5 share and has for years. It has a cume of 820,700 people - younger demos than KGO plus an FM simulcast.
Next is WABE 90.1, the NPR station is ranked with a 3.4 share and a cume of 402,000. The station is #14 in the Atlanta market.
Below that at #17 is Cumulus' WYAY-FM 106.7.
CBS News / Talk WAOK is 24th with a cume of 42,400 and a .5 share. where it has been stuck for a year on AM 1380. Cumulus might want to remove the "AM" name from KGO and go back to News / Talk 810.
Two talk stations are below WAOK.
Salem Communications WGKA is #27 with a .3 share and a cume of 52,200.
The former powerhouse WGST is Talk at #28 with a cume of 48,100 and a .2 share after Bloomquist "decimated" it. WGST is a Clear Channel station at 640.
The Braves Radio Network is the largest in the nation, with 150 affiliates. Games air on "680- The Fan" and on FM as well. The Fan, like KNBR, is 50,000 watts days, but decreases to 10,000 watts at night. Its call letters are WCNN and is owned not by Cumulus Media, but by the Dickey brothers as Dickey Broadcasting.
Keys: There will be some satellite programming. There has to be. My take is that they will mix up both left and right talk, but emphasize conservative. Savage will be a part of KGO. At the same time, the thinking is the the left will still listen as progressive talk is dead outside of KQED and they will still listen to KGO to see what's going on, especially if Thurston, Tillem and Rothmann are there.
I'm going to reach out to Tillem and Rothman. "Would you go back to KGO in a proposed new deal?"
Bernie Ward will NOT be back, I'm told. (Too many issues--Don't need the trouble.)
There is concern from Thurston and Karel, especially, and should be.
Ray Talifierro would not be asked back. There are no numbers to measure and they may just put Red Eye back on KGO since they own it.
KGO could become a simulcast with KSFO, rumor has it, and the FM idea is floating around inside with KFOG leading the pack.
There IS a lot of talk going on ---needless to say I'm on ALL of it with my own sources.
More to come...
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