From a well-placed Bay Area media source who knows the ins and outs...
KGO Radio and its Opps Mgr, Ron Escarsega took Gil Gross, a former KGO yapper and current Clear Channel tonsil, to dinner and offered him a shift on KGO-- It was around the beginning of this year. Not going to happen, however. Gil told the source the money they offered was "laughable."
What we learn here is that Cumulus began reading the tea leaves as early as four months ago that its all-news platform was a failure and began scoping the area for "live and local" voices.
Only problem in this case is the human sleep inducer, Gross, would be one of their first targets. Gross is a nice man with solid news credentials--that's news as in NEWS and not talk ---Gross ratings, like "Talk 910"'s have flat-lined at around the 1 area and hardly inspires anything inspiring --apparently a prerequisite for CC which has a $15B debt payment looming in 2015.
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