It appears Barbara Simpson's plain and simple format--a right-wing oriented three-hour show with guests and callers, passionate to the max and loyal to the core, didn't adapt to a KSFO -Cumulus management team that wanted more PPM-friendly, 21st Century radio conduits.
After repeated, frequent clashes with the bosses, Cumulus abruptly pulled the plug on Simpson and her show early last week.
Simpson left a terse simple message on her Facebook page Saturday confirming the decision: "My show has been cancelled. Please check back later." Simpson hasn't been heard from since. My best guess is that the "babe in the bunker" might be in a state of shock.
I hardly ever listened to Simpson's weekend show, (from 4-7 PM), because most of the theme of the show centered on ultra-right topics and at times, monster conspiracy theories that amounted to virtual lunacy. Occasionally, Simpson's back and forth with callers on basic news-talk items was decent radio if not riveting. And Simpson had a very loyal audience as evidenced by all the comments both here and on Facebook blasting KSFO for its clubbing of the hostess. No word on who will replace Simpson --for now it's rotating hosts.
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