Radio Ratings--SF April '14
Nothing dramatically to report for the latest SF Radio Ratings for April.
We know the drill.
Baseball catapults KNBR to leapfrog over KQED to second place behind perennial #1, KCBS, which fell slightly.
KGO flatlined at a 2.0 and Cumulus sister, "Hot Talk" KSFO fell below a 2 at 1.9. Entercom's 95.7 FM All-Sports, "The Game" had a modest increase, delivering a 1.3 which, given numerous advertising and A's flagship and a programming overhaul, had to be disappointing. My best guess is The Game's thinking is to wait three months and then have a better reading into their new programs. The much-hyped Morning Program appears to be a downer according to industry wags...Damon Bruce is only a month and half into his new PM drive gig--(soon, we will do a critique on his show.)
Clear Channel's "Talk 910" had a 1.2 and can't seem to get any better. Their 960 AM "Patriot" is in test-pattern status.
**We always have to remind you that these ratings are merely "Beauty Contest" numbers and are not the data that advertisers use to buy time.