Nothing of significance went down at KGO on Friday, at least nothing of significance yet something, I do believe, is on the radar.
First off, Cumulus sent Atlanta suits to SF to talk to all the on-air hosts at KGO and KSFO.
Both stations are underperformed --we know that--even Cumulus and the Dickey heads know that. Of course they won't admit as such because that would require them to admit their colossal mistake and blunder of radio mass proportions.
Here's what I believe is going to transpire. I think they're going to bring forth a sort of hybrid. They will stick with news but they're also going to bring in some talk shows during the week. This is all in the planning stages. They know they tanked in the market and /Thursday/Friday's meet-up with all the hosts amounted to whom they'll pick out of the group, (and outside the market), to do some weekday and weeknight shows.
I'm going on pure hunch here based on a few folks I talked too. Could I be wrong? Sure. They're not talking--even some of my moles don't have the slightest idea what's going on but you don't fly in Atlanta suits to merely say hello, how ya doing, nice to meet you. There's some tinkering to be, it may be modest but it also might involve wholesale changes--I think it's somewhere in the middle.
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