STOP and consider this:
What if you were listening to a big-market radio station, say KGO, and the announcer ended his news/traffic report with, "I'm ...KJO News." That's what took place on Saturday afternoon on the albatross station. I was in the car zigzagging my way through the melodrama known as the Nimitz, 880. It was raining, pouring really, and yet, when I heard some goofball in Dallas blurt that out, I was belly-aching. Surprised I didn't cause a sig alert. There was some great unintentional comedy on the Cumulus airwaves. So funny, so sad, so unbelievably sad for a legacy station that has reached the ultimate low. And I haven't even mentioned the chaos on KSFO and other outlets, a real cavalcade of laughter.
City names mangled. Highway connections that don't connect. Unless you can explain to me how "Freeway 13 connects to the Bay Bridge." And that was just one report. It got worse at night, or better, depending upon your sense of humor. Some guy named "Dupree", probably a part-time Dallas DJ, mispronounced at least three towns; garbled out bizarre nicknames and put forth more dead air than a Colma cemetery plot.
Worse yet, and perhaps to be more serious for the moment, the chaos, and it WAS chaos did more than just damage the normal weekend carnival act on Cumulus' 560 and 810 airwaves, it sullied legitimate shows like Mike Finney's fine consumer program. I could only imagine how Finney felt listening to this garbage off-mike. The same carnage continued on to the Pat Thurston show and the red-carpet one, himself. The guy who inquired whether radio is dead on one of his rants. OMG, the irony.
Mind you I know I'm harping on trivial matters here. Cumulus/KGO long ago settled into the abyss and gave up on establishing itself with normal broadcast content. I know their motives are strictly dollars and cents and to hell with professional air talent but this latest disaster is so bizarre, so minor-league, so bush, so relentlessly horrid, I gotta wonder can it get any worse? Yes, of course it can and will--we're talking about a company that has interns doing news updates. For all we know, they might as well have hired rejects from all the Dallas 7/11's to supplement their student jobs...that's how bad it is.
We'll, this is how bad it is...even the normally it is what it is hosts are livid. They don't, (or really, can't) rock the boat because they have no alternative. They just go on and try to do their jobs all the while "Lee Rose" in Dallas performs the Malaprop shuffle. Wait, dead air was suddenly a commodity at the messy outpost called the SF Cumulus Cluster. I can only imagine what's on today's audio menu.
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