So, you're an all-sports radio station that in three years and counting can't break a 1 share. You've flatlined really. FM, you thought, was the key area to utilize your platform, whatever that is.
You are 'The Game', (95.7 FM). I'm going to give you a real simple one here, you don't even need the PD for this but if you really want a shot at relevance, you should hire that guy let go by the other guys you used to make fun of, remember them?
Ralph Barbieri, I'm told, is available. He's a bit older, wiser, maybe, but he's not barely breathing and decrepit. More guarded perhaps and maybe one step slower but can still articulate and, in your case, move the fucking needle and boy could you guys need someone like that --seriously.
You've tried everything. Ain't working. You still run contests where the winner gets to be a host which is only funny because the listener might get better numbers than some of your, you know, actual talents who have failed you miserably but we digress.
Barbieri could do two hours a week and get you some traction. Remember that age-old concept? This is probably not going to happen because it makes too much sense. And whenever was sense a virtue inside the office of the current PD?
Yeah, I know, The Razor has his detractors, people that can't stand him and people that loved him, but see, that's the kind of dynamic you need to attract people to your radio station. More listeners, more advertisers, more fun for everyone, god, I'm a damn genius!
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