That's what Cumulus is doing now. In real terms they may be figuring out a way to finesse the format so they can save face. Yes, they don't want to admit that the "all-news" format is an abject failure so they have these cutesy "meet-and-greets" with hosts and "explore things", "explore all options." A few of their Atlanta consultants are inside the building now doing--you know, with the bad-looking suits that screams out loud: "I'm so damn nice!"
They began this "process" Thursday and today, (Friday), continue the coffee sessions. It's not just a KGO thing--they're meeting with the KSFO folks too, all 2-3 of 'em.
I have my own thoughts of what's going on and I'll give you some updates later in the day.
Check back periodically.
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