KTVU producer, Brad Belstock (pictured), tweeted out, "Oh shit" on Friday. Indeed.
Quick bullet points:
*Blaming an NTSB intern is counter-productive and doesn't help KTVU. There is NO excuse. Own up to the mistake, (as KTVU did in its apology), and move on.
*I'm sorry, but anyone with a quarter-brain reading those names would IMMEDIATELY have TOSSED the sheet. Still cannot fathom how that sheet made it past the desk, to the anchor chair.
*Tori Campbell is known for being less-than-friendly--this whole affair isn't going to help her.
*Karma factor: Several stations in the market aren't shedding any tears for KTVU. One major reason is the station's boasting of its coverage of the Asiana jet crash, (two days after it happened), and openly antagonizing other competitors. KPIX pounced on the KTVU mishap, (on its own website) and other personnel from the Battery gulch have been full of glee.
*One major KTVU personality who was fortunate to have been away from the studios said many staffers are miserable.
*Frank Somerville deserves a gold medal for valor; it was Somerville who read KTVU's apology and while it won't stop the rash, it was both emotionally resonant and convincing.
*Follow me on Twitter
*Tips-Inter-office e-mails: Rich.Lieberman@Gmail.com
*All tips provided strictly confidential