RUSH versus SAVAGE: It's about entertainment more than just mere politics. Just as I'm about to proclaim Savage the King, he wanes on me and is blase. Rush meanwhile may have jumped the shark but he can still move the needle even though his politics and style have become boring and predictable.
Speaking of which...
A good reason why conservative radio dominates the terrestrial landscape is that it is far more entertaining than the dullness of "progressive radio." Air America was an abject failure because people like Randi Rhodes thinks that endless right-wing goony bits will resonate with listeners and thus, make for compelling radio--uh, not so.
Another case in point is Stephanie Miller. Miller has turned into the left-wing version of Mark Levin and Sean Hannity, what I like to refer as "Groundhog Day" Radio. It's the SAME, BORING, predictable show day after day. It doesn't matter if the politics are the right politics, it's the quality, the unpredictability of the show. That's why I've often lauded Savage because there's times where you don't know where he's going. It might be a trainwreck but if it makes you chuckle then it's entertaining and a score and ultimately, numbers, that make or break the show.