Cumulus, and most importantly, CEO, Lew Dickey, are positioning Michael Savage to go head-to-head with Rush Limbaugh.
Locally, here in SF, start pondering the idea of Savage versus Rush from 9-Noon on KSFO--would take over the slot being currently held by Mike Hucabee who is all but done--he's never moved the needle.
It had been widely assumed that they would keep Huckabee at noon and possibly put Savage back in PM Drive against Hannity when the big WABC/WOR shakeup happens. I know Dickey would love the occasion to dump El Rushboo, (Savage has more listeners and better ratings)-- Dickey is stepping up his attacks on Rush, (which is the main reason behind Rush's OTD status).
** Dickeys have to be aware that although Savage moves the needle and would make a formidable competitor against Rush, his show is something of an albatross with advertisers, (as with Rush too, but Rush still carries considerable influence and advertisers).
**Would Savage want to go up against Limbaugh? He's talked many times about being the top dog of the radio broadcasting world but would he want to work in the morning? I e-mailed Savage for a comment and hope to hear back, (don't hold your breath).
*Either way, these things are clear: Savage, for better worse is Cumulus' anchor national host. It could be toxic, (on both sides), given Savage's notorious mood swings and personality. ...Rush is all but gone and Lew Dickey has been wooing Savage. In fact, Savage and the Dickeys had dinner last Tuesday night at the North Beach Restaurant in San Francisco. They were not discussing the prosciutto and melon, either.
MORE TO COME, STAND BY---
Dickey isn't happy with KGO Radio, (he told an industry trade essentially he's still not happy with the 810 AM albatross. No shit, Sterling.
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