Several industry people, reacting to my story about the possibility of Cumulus shifting from news back to all-talk on KGO, now say it's a virtual certainty.
One longtime Bay Area exec, a veteran who knows Cumulus inside and out was succinct: "It's not a matter of if--but when."
I agree. In fact, I would say within three-six months. The only thing, logistically speaking, is obtaining clearances from various shows. Some of those shows are Cumulus properties such as Geraldo and Red Eye. Mike Huckabee too. And that's not such as big an obstacle as it appears to be given that two of those show already air on KSFO, a Cumulus-owned station here in the city.
On the weekend? More bleak news. Expect a lot of canned real-estate shows and barter-like productions that wreak of tape-delayed content and wallpaper shows. In other words, little or basically no original programming, a Cumulus speciality given they don't care about content nor programming for the local community.
It's no wonder, again, that a great majority of current KGO news staffers are flooding resumes into other stations' personnel dept, (like KCBS and KQED), and/or seeking work out of the business altogether.
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