Lots of red faces at KCBS Wednesday morning.
Shortly before 7: 30 during the Morning News, the station activated the Emergency-Alert System, (which goes out to almost all other TV and radio stations in the Bay Area), advising residents of an incident at the Shell Refinery in Martinez and that a "shelter in place" was in effect. Oh no, not again! Uh, wait a second.
Just moments later, anchor Stan Bunger said it was all a big mistake, courtesy of Contra Costa officials.
Contra Costa Health Services told KPIX someone at Shell pushed a wrong button. They are looking into what happened.
Curiously, twenty minutes later, KCBS again ran the alert, saying that the earlier alert was a mistake. Me thinks that was unnecessary and that a simple explanation would have sufficed. I'm not sure listeners were thrilled with the second "alert."
Shortly after 8, KCBS News Director, Ed Cavagnaro, explained to listeners the rudimentary method of the ERS system alert and how it's applied in Bay Area broadcasting circles. Good move. That said, this gaffe was a reminder that when you hear that most annoying TONE, be advised you may be, indeed, be hearing a ..."THIS IS ONLY A TEST!"
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