CUMULUS PURGE STRIKES AGAIN
Those various traffic and sports updaters you hear on Bay Area radio don't actually work for the respective radio station. Some even use fake names. They're part of an independent service that is fronted and paid for by ClearChannel.
No more...at least in the case of the Atlanta corporate raiders.
Cumulus is cutting ties with Metro/Shadow/Total traffic as of July 1st at midnight. Several local broadcast sources have told me the decision has been made and come July 1, many of your favorite talking traffic heads will be looking for work.
This will not effect people like Kim Wonderley and Sheryl Reines of KCBS, both of whom work for the station. And besides, KCBS is not owned by Cumulus. KGO is another story, as is KNBR (680, 1050 AM) and KSFO. (And KFOG and The Bone too).
No word on where or what service the Atlanta a-holes plan to use, but expect a lot of in-house bean counters and those staffers who will work cheap so they can get on the air. How lovely. Again.
**Hope you had a chance to listen to yours truly on KSCO Tuesday. What a day. We got a call late Monday asking to sub for Dr. Bill Wattenburg and were happy to oblige.
Did two phoners with my buddy, Patrick Warburton, (co-star of "Rules of Engagement" on CBS and a quickie with Raj Mathai of NBC Bay Area). Warburton is probably best known as "Puddy", Elaine's boyfriend from Seinfeld, and you just know I had to ask him to do the character...."Hey Jerry--high-five!"
And he delivered. The power of moi and 415 Media.
**No, I haven't forgot about listing the most powerful people in Bay Area Media; stay tuned--between going to Santa Cruz and Sacramento in less than 48 hours, I haven't had the chance to post. We will be in action soon.
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