When it's a slow news week, and this week portends for uber-repetitive stories about Christmas minutia, (shopper actualities telling all us schlemiels about last-minute shopping--yawn), assignment editors have to be creative.
In the Bay Area, news editors have a weather fetish. They get orgasmic over drought stories. This phenomena isn't a TV monopoly--radio guys will be at it soon.
I guarantee you will be bombarded by an avalanche, (sorry about the pun), of "we may be headed for 'drought conditions." (When it hasn't rained for three weeks, local editors begin utilizing the drought card).
Mind you, (as always), one or two storms make all these schmendricks look like the utter fools they are, but why inject reason into illogical thought? And besides, it's far damn easier to send a reporter to a barren damn near San Jose and tell us, (for the 900th time), that "we haven't had a lot of rain lately." No shit, Sherlock!
Invariably, after a plethora of ensuing storms, they look like fools. Worse yet, the weather guys look even worse:
"Gail, yeah, there's a STRONG high-pressure ridge over the Western region making the storms miss the Pacific coast, but I still think it's too early to talk about a drought."
"But Bob, we've been pretty dry....." (Ouy!)
In Chicago, there's a saying: If you don't like the weather, wait five minutes.
In San Francisco, there should be a TV News saying: If we have three weeks devoid of rain, let's implement early "team coverage" of drought stories. "Experts" come out of the woodwork. Splashy graphics permeate the screen. Doomsday scenarios beckon. (Shit, we live next to a damn ocean!--like, what, we're gonna die of thirst?!!)
It's coming soon. Hide the kids.
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