Thursday, December 8, 2011

Overwhelmed, Over-Worked and Deep Resentment in the new KGO Newsroom; Morale Problems and More at 900 Front

"You can't imagine the atmosphere here. The situation inside is bad. Real bad. We're being over-worked. We're all stressed out and morale is at an all-time low."

That's what its like inside the newsroom at KGO 810, according to another staffer who called me out of the blue to say it's bad, real bad.

Moreover, the source, who wanted to remain anonymous, said that "news managers", in order to "cram in" twelve hours of content, are over-working a short staff. Tension is high, stress is overwhelming, and many people are just trying to cope.

Said the staffer, "simply coming to work is a chore." And yes, many inside are completely aware of the anger and vitriol from listeners who were blindsided by the sudden format switch. Like the other news staffer that I spoke to, this person also stated management should have conducted dry runs to make it sound better.

Some other items: Peter Finch, the 7-10 PM anchor, is being lampooned by virtually all the staffers. I don't know Finch, but heard him periodically on KFOG. Finch sounds lost in space indeed. And yes, on Wednesday night, he said, mistakenly "This is KFOG, uh, I mean, KGO..." Nervous laughter and unseemly giggling. Sounded like a frat house party. And his partner, Mindy Madori, or whatever, sounds about 19 on the air. Never heard of her, only that she's from Sacramento. I hope they looked at her driver's licence.

I purposely tried hard to listen last night. All they're doing is re-hashing old news and playing old actualities. There's a lot of traffic reports, inane chatter between anchors and occasional sports and weather folks. There's also extended re-plays of prior bits from the morning and afternoon news. It's mostly forced, old, and severely contrived. There's no there there.

Yeah, it sounds brutal on the air. No wonder everybody feels like crap and the mood is awful. Morale is bad? No shit, Sherlock. Maybe they should call Dr. Edell and se if he still does house calls.


*A few things to get off my chest:

One, yes, to those who have called me out for my anti-KGO and perceived about-face. I had issues mostly with news. I never figured they'd blow the building up and go all-news. Most of the talk hosts were favorites of mine, except Taliaferro, (who was close to retiring) and Karel, for whom I at first, liked, but later on, found his show predictable and annoying...I wrote extensively that Gene Burns was probably going to be forced out, (what with health issues, etc), but that I found him to be an exceptional broadcaster.

Ronn Owens is another story. I respect Ronn for his professionalism and commended him on his first-rate interview technique, his master of politics, the Middle East, pop culture and garnering A-rate guests.
How do you find fault with a guy who's been at the same station for almost 37 years? Hello!

That said, I think his comments about the "elephant in the room" was a disgrace. I think, yeah, he OWED his colleagues more. I found fault with his disingenuous statements. It was false "shock." It sounded like Ronn was ill-prepared and frankly, he should have never been forced to do a show on the air that day. Even Jack Swanson said that.

So yeah, I have issues with Ronn. I think his Sleeptrain schtick is embarrassing and unseemly for a broadcaster who won a Marconi and is in the Radio Hall of Fame. And I have called him out on that. I also had issues with Gil Gross too, really wasn't a huge fan of him as a host, but loved his work as an ABC Radio news anchor. They could really use him now.

So yes, I've ripped KGO pretty good. But I've also been complimentary too. That's pretty much my MO with all the outlets locally. I think I've been fairly consistent, but you can't please everyone.


*Even at its worst, KGO, contrary to a lot of thinking, made a ton of money. While definitely in need of some tweaking and programming change, the idea that a bunch of out-of-town corporate raiders invaded a community and stole a valuable listener entity, is revolting to me and thousands of others.

I know a lot of people who work inside that building. Some are friends. Some are not, personally and professionally. I don't wish anyone ill will--there is, after all, far more important things in life. I don't need to spell it out, you know what I'm talking about.

That said, no one, even the lackeys, deserve the angst, the undue stress, the sheer madness apparently taking place inside the building. Someone, some organization, needs to be accountable. I believe the operative word is karma.

And karma is a bitch, you know.

UPCOMING: I'll be sharing with you my conversation with Len Tillem. Check back periodically for the latest news.

*Follow me on Twitter

*Tips/E-Mail: Rich.Lieberman@GMAIL.COM (All confidentiality assured)

*ADVERTISE on 415 MEDIA! The Bay Area's ONLY 24/7 News blog.


31 comments:

  1. Right on Rich...here is a link to the great Lion of the Left's take on the Thursday Massacre...it is spot on!

    http://lionoftheleft.blogspot.com/2011/12/lets-talk.html?showComment=1323288224425#c6930884217442768946

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  2. I feel bad for the remaining employees, with the exception of Ronn. His disingenuous performance on Friday was a disgrace.

    As bad as it is for the folks still there, it's worse for us listeners. I sampled the all news format yesterday and it was crap, some of the worse regurgitated BS I've heard on radio in a long time. Even if they get there act together, which is going to take a LONG time, it's still irrelevant. There's plenty of places we can get the news, nowhere we can discuss it.

    I'm not going to listen and I'm not going to forget. Keep up the pressure! Cumulus destroyed a beloved Bay Area institution. The only reason to ever listen to KGO again is to note who advertises with them so you can avoid shopping there.

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  3. I read the Lion of the Left's analysis a few days ago. Spot on! Rich, keep up the good work. Did you hear Dr. Bill yesterday?

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  4. I leave the radio on during the day for my dogs. For their entire lives, my dogs have listened to KGO. I left KGO on yesterday on the radio in the kitchen. When I got home, both dogs were reclining in the bed in the back of the house, as far away from the kitchen, and it's radio, as possible. They seemed to have had their paws stuck in their ears...

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  5. If not putting Ronn on on Friday, who would have wanted that time slot? He had almost 24 hours to prepare his comments and he failed miserably.

    ..... and the Sleep Train ads he does are getting predictable, not the content but springing them on his guests like he does.

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  6. Rich--I have enjoyed all of your pieces on the KGO story--great job!

    Dr. Bill Wattenburg mentioned in a radio interview the other day that Cumulus moved all the news people to the old KGO broadcast building--out of the fancy ABC/KGO building--do you know if this is true? If so, where are the hosts broadcasting from--like Copeland, Ronnn and the weekend people (I know Karel is remote).
    For the rally on the 15th, I think it should take place where the people are broadcasting from.

    I have learned a lot from your blog posts--thank you so much!

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  7. Thanks, Rich--great posts!

    I am sorry that the staff are having to suffer for something that is not their fault. However, their struggles and extra work are a consequence of the bad actions of Cumulus. The staff have to complain and throw the pain back at Cumulus--who needs to feel the FULL BRUNT of their actions. That's what taking responsibility and suffering the consequences is all about! The staff shouldn't be feeling all the pain--they need to find a safe way to do it without losing their jobs.

    I'm sorry they have to go through this--but they need to find a way to hoist it back onto Cumulus, rather than being "shock absorbers" for all of the things that are wrong. We have to make Cumulus feel the pain. I don't know how to do that--but somehow we have to find a way.

    In the meantime, many of us are screaming and complaining to everyone we can! Big sigh.

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  8. Rich, excellent work on the KGO debacle-- keep it up. Your blog is a good mix of news reporting and personal opinion. There is plenty of solid stuff for insiders without making the general public feel left out.

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  9. 10:21 especially true when they heard Brian Copeland asking this morning IF the police should pursue an investigation of who is poisoning dogs in san francisco

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  10. GROW UP PEOPLE..IT'S A BUSINESS..DO I NEED TO TELL EVERYONE HOW MUCH PAY/BENEFITS THESE HOSTS WERE EARNING AND THEIR HUGE SEVERANCE PACKAGES??? RATINGS HAVE BEEN GOING DOWN ALONG WITH REV.FROM ADVERTISERS. EVENTUALLY THEY WILL GO TO SYNDICATION WHICH IS WHERE THE BIG MONEY IS. CALIF. IS LOSING ITS MARKET SHARE ECONOMICALLY NATIONWIDE. SORRY BUT IT'S THE TRUTH AND SOME OF THESE HOSTS NEED TO SHUT UP AND GROW UP..I HEARD ONE ON A SANTA CRUZ STATION BLASTING A STATION THAT EARNED HIM A FORTUNE BILLY BOY

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  11. You can tell just from listening that they are trying to do lots more news with no additional crew. Is Brett Burkhart still on? Haven't heard him.

    I tuned into a bit of Peter Finch. But I don't get the concept. The premise of his 7-10 pm bit seems to be that listeners will make that time slot a destination (the way they would tune into Gene Burns or some other talk host) just to hear some guy anchor routine news with soft features mixed in. This morning, they had some dumb feature about a horse. Unbelievable!

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  12. @11:21am, is that you Lew Dickey?

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  13. Hey ALL CAPS GUY, shut your pie hole.

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  14. I wonder if "mattress man" reads the comments on the posts. He should be alarmed at how disliked he is and at the vitriol directed towards him.
    However, I'm sure the seven figure contract will soothe the bruises to his massive ego.

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  15. Finch will find the right balance, he's a pro and can develop into a destination show, imho...maybe we can give him more than a few days before passing final judgement?

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  16. Why cry? Just quit! I'm so tired about the poor me attitude. If your employer is a Dickey, and hostile, walk the hell out!!!

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  17. Hey DEC 8th at 1121am

    Seriously dude/dudette. Using all caps doesnt get your shit/fuck comments read.

    Grow up.

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  18. OK, it is time to provide you with the dickey email addresses. I have been communicating with them politely on this topic, but no more. It's war now.

    john.dickey@cumulus.com

    lew.dickey@cumulus.com

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  19. Peter Finch has always had an "everyman" kind of delivery. To dump him on KGO with no prep and expect him to turn into Walter Cronkite is just cruel. Everyone flubs the call letters once in awhile when you've been on another station as long as he has. Even so, he's an awkward fit for this format. You wonder if anyone on KGO ever listened to him on KFOG before. There are no surprises here. He sounds exactly like, PETER FINCH. Duh.

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  20. For the individual in all caps, none of what you said is true in any manner. If you read the article you would see that they were profitable, Dr Bill even said so on other interview's afterwards. Secondly, you can never trust what management or their reps say, it is very common practice for them to have different sets of numbers or to flat out lie to their employees just so they can earn a temporary bump in their bonuses. I have no clue why you decided to add California into the picture but again that is false, California still remains the greatest economic power in the nation. All of the other states that are supposedly rising are all misleading as they are heavily subsided from the feds mainly from large military contracts. Please go out read and critically think about what you are told and realize in the business environment you cannot believe everything you hear just because management said so.

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  21. Ronn Owens doesn't give a shit anymore...he's become an old fucking man. He been retired now for a good 3 or 4 years.

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  22. I listened last night. Some comments:

    . Peter Finch and Nikki Medoro (who, BTW, is from *San Jose*, albeit a stop in Sacramento) sounded like they were slapped together, as in "let's put the two newest hires together and let's see what happens." Both displayed intelligence and a sense of humor. Considering how they'd been slapped together, I thought they were doing pretty well.

    . It was pretty obvious the support staff wasn't in place. One of the stories they gave way too much time to (was it even *news*???) was about a woman whose pets were allegedly poisoned to death in her inaccessible-to-everyone-but-the-neighbors backyard. This is *not* news, especially since the animals' cause of death hadn't been formally determined. For all we know the two could've dug up some rat poison.

    . Katy Leever was reporting from what was left of "Occupation SF." I'd have put her on an anchor desk myself, as her voice is that rare combination of mellifluous and authoritative.

    . Nikki Medoro has won awards for her reporting; why stick her behind an anchor desk where she can't do what she does best?

    . If you're going to put someone with a reputation for a "style" or "personality" the way Peter Finch has, LET HIM DO IT!!! Finch sounded like he'd been plugged into a format that didn't mesh with his reporting style. If you're going to have people writing copy for him, they'd better learn to write to his style of reporting.

    . As expected, they were using stories from the TV side. These stories did not make sense because they combined sound bites from unidentified people with reliance on images the radio audience couldn't see.

    It's a shame that they made the transition when they did without having the infrastructure in place. They ruined December for a lot of people, not just the ones they canned.

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  23. Regarding Anon 3:20's post (and I agree)....

    People always want to take their shots at California. And we certainly are not perfect. But we STILL generate more tax income for the federal government than even New York or Texas.

    Scroll through this slideshow if you get a chance to see what I mean...
    http://www.thedailybeast.com/galleries/2011/04/04/state-finances.html

    Not to get too far off track from the topic here but it is interesting to see which states pull more money from the fed than put in. Texas pulls its weight but I see a lot of Red States taking more than they put in (and to be fair, a few Blue ones too). State welfare?

    What if we DID run this country like a business? A lot of states would go belly up! Less government? Hell, the government is propping up some of these regions because private industry isn't investing in them.

    As I see it, the west has innovation, new money, and entrepreneurism. Google. Apple. Adobe. Oracle. eBay. Paypal. Facebook. Craigslist. Pixar. Lucas Film. Hewlett-Packard. Silicon Valley. All in the Bay Area. In SoCal, the movie and television industry. Starbucks and Microsoft in Washington state. We're more able to compete globally because we are more diverse and not slow to change. We know how to turn off the Cap Locks on our keyboard too!! (lol)

    Texas has oil money. NYC has banking and old money. What new businesses are springing out of these other states? They have stagnation and not innovation. Like the other anon posted, military contracts and the federal government are propping up these other "bastions of capitalism". The reason the military has more people from the south than any other part is because there are no other job opportunities.

    So yeah, if California is losing market share, I'd hate to see what the rest of the nation is doing. We need more innovators like a Steve Jobs who created more revenue, new markets, and jobs rather than stagnators who just sit on what money they have. Breaking up these media conglomerates and opening things up to growth and more players with new visions is a start.

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  24. I too read "The Lion of the Left's" comments and as was said earlier, were 'spot on to use the other poster's words. Thank you Rich for the infomation on 'Occupy KGO set for Dec 15, we'll be there!

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  25. "And coming to work is a chore?" Then quit you arrogant fool! Unemployment is over 12% in this state. You should be grateful to have a job.

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  26. Providing the people who were fired get a job relatively quickly, it has to be worse for the remaining employees who saw what happened and now know for sure they are working for a really crappy company.

    I kind of feel badly for Ronn Owens too. He's stuck running out the remainder of his contract with a good idea he has no chance of being renewed.

    DICKey is such an appropriate last name for the jerks running Cumulus.

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  27. Rich, thank you so much for your reporting, and your reflections. I am checking this site daily for updates. What hurts me most is to think of the listeners who are alone, for whom KGO was a lifeline. They are not pathetic. Radio is that important. The powers that be at Cumulus will not emerge from this bathed in the glory they envision.

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  28. OMG! First, thank you, Rich, from me, too: I enjoy reading your reports daily about the KGO updates--great job! Second, to these comments:
    11:21 (ALL CAPS person)and the subsequent responses:
    11:54 == hilarious!
    12:45 == The posts in response to ALL CAPS person made me laugh so hard (and still listening to the news on KCBS).
    I have totally stopped tuning into 81.0 and listen to my news on 74.0. If I can't hear the on-air comments from great former KGO fans, reading all the posts to Rich's daily reporting is better than not at all. The ALL CAPS person sounds like a Fox-KoolAid follower. Pathetic. Hey, I want to go to the rally: are all or most of you really going to be there? I don't want to be just a token rally-riser. Where are you GENE, JOHN, GIL, RAY AND JOANNIE?? Let your fans know!

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  29. These people are news readers. Who cares about them. After 20 min, they are just shadows of memory.
    @4:31 You and others talked a big f--king game. How many of you are really innovating anything unique? You turkeys are too busy, listening to KQED !?
    Go online and learn how to program in Ruby, Java and C++ and/or build some innovative.

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  30. Sounds like a lot of angry, edgy people out there, but I can't say I blame them. Cumulus touched a nerve, (sort of like a dentist probing for a cavity) when they conducted their mass firings last week and that certainly upset a lot of people.

    If you didn't know about Cumulus before this happened, now you do. This is what Cumulus does. Until 2006, the only major market where they owned stations was in was Houston.
    When they bought Susquehenna/Pfallsgraff's radio stations, (including KNBR, and KFOG, plus stations in Dallas and other large markets) they immediately started firing people.

    The Dickey's strategy is not really a strategy at all...it's kind of like a guy who conducts
    a firing squad. This is their way of immediately downsizing the 'product.' Many of us have a hard time with that term 'the product' as it seems an inappropriate way to express what radio broadcasting is all about...broadcasting is not a product, it's a public service. The airwaves are public property and are leased by the government to private owners who are supposed to use them to serve the public with news, entertainment and important community informations. Again, radio is SUPPOSED TO SERVE THE PUBLIC, NOT JUST FATTEN WALLETS OF FACELESS 'BRANDS.'

    That's why licenses for use of the airwaves have been granted by the Federal Communications Commission. Unfortunately, good old deregulation changed all that and the FCC is now essentially toothless.

    Anyway, after all of the mass firings are finished and the survivors are told to "get in line or get out of the building!" Cumulus then begins to dumb down the 'product' by giving the remaining staff too much work, creating a toxic work atmosphere where people won't take pride in what they do and instead scurry around, worrying about getting the axe.


    Occasionally new announcers are hired, usually on a part-time basis, and they are also usually young, cheap and not really prepared
    to be in a major market since they've never matriculated properly. But they'll work hard and follow orders, because they're thrilled to have a chance to work 'in the big leagues.'

    Here's a Question: who created this 'economic climate' that led to the mess this country is now in? Unions? Hardly. Corporations who got greedy and bent the rules? More than likely!

    Believe it or not, AM and FM radio (now called 'terrestrial radio' by many) is still a lot more viable in many respects than TV, newspapers, or the internet. Why...because ITS FREE! You don't have to have a subscription or pay a regular service fee!

    But blowhards and robber barons such as the 'Dickheads' have been allowed by our government to rape a once venerable profession, dumbing it down and downsizing it in the name of 'fiscal responsibility." I've heard this
    crap from front office folks in the business world for so many years, it's giving me a headache!

    The 'Cumulus Brand' is a joke and stands for everything that is bad in capitalism that is out of control in the 21st century. And the only way out of this current mess is massive regulation, and then heavy fines and licenses being suspended for those who bend or don't play by the rules.

    By the way..where in the US Constitution is the word Capitalism or the term 'free enterprise' even mentioned?

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  31. ronn owens makes my skin crawl. he and radnich ( knbr ) are the two sleaziest broadcasters in the entire sf bay radio spectrum. hell, i'd trust a madman like m. savage first.

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