Thursday, June 17, 2010

May Arbitron; KCBS #1; KGO/KQED-FM tie for third; KOIT maintains

The May ratings are out and here's the entire breakdown.

Both KGO and KQED slipped in the 12+ overalls, and are tied for third.

KOIT held serve.

3 comments:

  1. That"radio expert" who complained about Mexican music?-two Mexican stations tied for third-eat that! My suggestion? Learn the language.
    Interesting that with the Giants winning KNBR went down a few tenths..seems impossible to lose ground with a greatly popular team. Shouldn't they have surged to at least top five? Must be deadwood hosts that drag the curve down.

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  2. I guess that "radio expert" would be me since I brought it up. Nothing to eat since your point goes along to proving mine. Mine is less of a complaint and more the observation that the Spanish stations are growing and a theory as to why they are doing well while other English-speaking stations have faded away or are struggling. Bringing up the subject doesn't mean it is anti-Mexican, anti-Spanish, or anti-immigrant.

    We all know that the Spanish-speaking population is growing but I'm curious as to the reasons how their audience has grown and not suffered the same erosion as the English-speaking ones. I offered a theory. What's yours? Anyone can take shots. I want to hear ideas that add to the discussion.

    While far from fluent, I have spent some time learning the language and believe that if you spend any amount of time in a country (in my case, Mexico), one should learn the language. I wonder if others believe the same when they come to America?

    Thanks for the "radio expert" label though. Gracias, seƱor Anon. ¡Va Gigantes!

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  3. Well,for one thing unlike English speaking stations the Mexican stations are community oriented,and not divisive like the others-if you like KSFO,you sure are not going to like NPR. And the music styles of the different stations are still for all ages.Same for income,as wealthy Latins listen to the same musica as Latins not wealthy...Also, they are not just for certain age groups and screw the rest.
    As a matter of fact the "screw the rest" stations like KNBR will be feeling the Latin and Asian community as they continue-and Comcast sports on TV- refuse to hire on air talent from those communitys.

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