TAMPA, Florida Raymond James StadiumSUPER BOWL SUNDAY. 2-1-'09
NBC has sold all it's available ad-time for Today's Big game. A $206 million payoff for the peacock network in a challenging economic climate. Three months ago, NBC had only sold 85% of the spots for the NFL'S elite signiture finale.
How symbolic that one of the last-minute buys is a company called "Cash for Gold", featuring MC Hammer and Ed McMahon. For the first time in Super Bowl TV history, none of the Big three auto makers has a commercial, and Fed Ex has opted out of this year's game.
Kickoff from Tampa: 6: 34 EST
Broadcast: NBC: Al Michaels, John Madden, and Andrea Kramer
Weather: Clear skies, temperature in the high 50's.
Rich Lieberman
The Rich Lieberman Report
2-1-'09 3: 28 EST
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