Sunday, January 25, 2009

SUPERBOWL Radio Shows from Tampa? NOT in Arizona

A sign of the times....

As SUPERBOWL Media week begins in Tampa, a majority of the Phoenix-area radio stations will NOT send their morning shows to Florida to broadcast along "radio row", in advance of the Cardinals-Steelers Main Event a week from today. Why?

It's the economy, stupid. Travel expenses, hotels, airfare, food, all the necessary broadcast equipment, engineers, on-site personnel cost money, and given today's fragile economic state, stations are looking at the bottom line, and a cross-country one-week extravaganza with your home team involved in the NFL's big show is not immune to such fiscal constraints.

KTAR, AM 620, an ESPN affiliate, is one of the very few Arizona radio outlets that will send a team to Tampa to broadcast on site for the week's festivities, and the finale, Sunday. Of course, the station broadcasts the Cardinals games.

No word on Pittsburgh radio's plan's for the SuperBowl, but given the fact that the market is closer to the Tampa area, and given the Steelers chance at a record 6th SuperBowl victory, it's believed that that market will have more radio/TV presense in Tampa.

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