RADIO GIANT CLEAR CHANNEL, or as some in the biz are now refering to as "Cheap Channel", will next week begin implementing a massive $400 million in costs, including layoffs and budget cuts in radio and outdoor advertising. The purge it to take place, not coincidently, on Tuesday, Jan. 20, Inauguration day. Word is that CC is hoping that the coverage in Washington will allow it to implement it's plan without major media play.
Locally, here in SF, Clear Channel station and "Air America" affiliate, "Green 960" (KKGN) Program Director John Scott remains optimistic. Here's his responce to my question about the proposed CC purge...
"This is the BEST of times for radio. Anybody who thinks this is the worst is sticking thier heads in the sand. The window is open for creative managers to throw the 'long ball, to take some risks, that in an ordinary economic time would never get a chance.
"We have an extremely valuable asset: hundreds of thousands of fans who have already committed to receiving information from us. They're called LISTENERS. Now we get to figure out how to earn the right to deliver precisely the information they crave, using modern media to deliver it."
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