tag:blogger.com,1999:blog-4029870750479192711.post3091980289521870074..comments2024-03-28T21:09:49.408-07:00Comments on RICH LIEBERMAN 415 MEDIA: Barbara Simpson Didn't Want to Play Ball at KSFO; Monday OpenerRich Liebermanhttp://www.blogger.com/profile/18174495340920055435noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-4029870750479192711.post-24355026681129622402014-05-07T12:29:40.561-07:002014-05-07T12:29:40.561-07:00Having diversity, as you said it des not ensure &q...Having diversity, as you said it des not ensure "entertainment" or viable "information". Most of all, it doesn't assure "profitability". Clear Channel "owned" Randi Roades through their Premier Networks. They coudn't make any money because of a combination of things, incuding her, the signal, etc.<br /><br />Rothman, though liking to dabble in radio after all these years, doesn't have to work, nor, maybe, doesn't wish to fultime. There's a lot of pressure and he's been there, done that. <br /><br />Plus, he'd want to get paid something, needed or not. He wouldn't do it for free. Right now, the station isn't making the income needed to pay for such talent. That's why they have so many syndicated shows on owned by Clear Channel themselves. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-22136401238034256002014-05-07T10:08:49.323-07:002014-05-07T10:08:49.323-07:00Yes, although Randi can be long winded, there are ...Yes, although Randi can be long winded, there are so few left or progressive hosts in this area it is a shame her show will no longer be heard. I have little confidence in 910 filling her time slot with someone of similar views, intelligence etc. (John Rothmann comes to mind, and he would take calls, might be the reason he won't get the slot). We use to have Norm Goldman, Bill Press and Tom Hartmann, instead we got more right wing hosts who for the most part recite the republican party's talking point, and even then there is bloggers on this site, who just love it when another left winger looses their show, or decide to quit, whatever the reason might be. Too bad, there really should be a diversity of opinions on the airwaves.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-77312774036403313052014-05-06T17:17:21.270-07:002014-05-06T17:17:21.270-07:00So you know why the "over 55" audience (...So you know why the "over 55" audience (of which I am a part) is this Advertisers do not go for "older" audiences because folks over 55 are very much brand loyal and against change. They do not jump on new things quickly, and the cost to make them adapt change makes it more expensive for advertisers to 'reach' them on the frequency of ads needed to do so. <br /><br />In other words, "our minds were made up" for the four and five decades we were "brainwashed" with ads while growing up. Nothng has change - nor will. It's about beating messages into the heads of younger people who adapt to frequent change - be it cerea to soccer mom fast food, stores, cars (especialy) and, well, mattresses, clothes and more.<br /><br />We don't buy enough of that stuff, but -- as we did as younger people -- they do and they buy a lot of it. When was the last time you bught a Slurpee at a 7-11? I bet, not recently. But you take a kid or grandkid in to 7-11 and the first thing they want is a Slurpee aor the plea to go to McDonalds, Burger King, Taco Bell, Olive Garden etc. How many ads to you see that represent us? Not many, but a ton of reverse mortgage ads (Fred Thompson, Pat Boone(, Henry Winkler,) insurance - Alex Trebek and on and on. <br /><br />Plus, now, the landscape has changed with the Internet, cable TV, smartphones, X-Box, tablets, computers and more on the way. Each one, an advertising vehicle used to make an "impression" on those who can't wait for "what's new"<br /><br />We, unfortunately, aren't it. The Times, They Are a'Changin'.<br /><br /><br />.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-38542009430256569642014-05-06T12:56:25.914-07:002014-05-06T12:56:25.914-07:00@11:37am: You sound like the street thugs in my ne...@11:37am: You sound like the street thugs in my neighborhood who whine about profiling every time they are busted for something. Or their lying low life friends and relatives. Bet you never shed a tear for victims of violent crime, just the thugs. You would be a brown nosing wannabe.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-49329057580251333292014-05-06T11:37:14.021-07:002014-05-06T11:37:14.021-07:00 You sound like a shameless little cop brown-noser... You sound like a shameless little cop brown-noser that defends trigger happy cops when they blow away some homeless guy shaking a stick at them...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-35823974026853823292014-05-06T11:20:43.391-07:002014-05-06T11:20:43.391-07:00Is that why KGO radio consistently hired a non-div...Is that why KGO radio consistently hired a non-diverse cast ... same age group, same ethnicity, and same political views as the GM?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-20905953998216545202014-05-06T11:16:30.994-07:002014-05-06T11:16:30.994-07:00And Ronn Owens believes in Global Warming but rare...And Ronn Owens believes in Global Warming but rarely can site any details or "the other side". Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-80052833692466947032014-05-06T11:14:37.969-07:002014-05-06T11:14:37.969-07:00What a surprise today, Ronn Owens interviewed a bo...What a surprise today, Ronn Owens interviewed a book author who is a Jewish man. Wow. Breaking news. And he was falling all over him. Yes, it was a solidly liberal station with a few exceptions and little diversity of any kind.<br /><br />While I didn't always like Simpson, I dis appreciate a different voice, different point of view, etc. Though when she starting whining like the guy in the morning, that got old.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-50568101150802594322014-05-06T08:43:01.227-07:002014-05-06T08:43:01.227-07:00But clearly no one but me cares and you wonder why...But clearly no one but me cares and you wonder why journalism is in the crapper.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-30848007237186094352014-05-05T22:39:08.250-07:002014-05-05T22:39:08.250-07:00To 11:51, KGO was not only left leaning, it still ...To 11:51, KGO was not only left leaning, it still IS, it is just not on during the week much. However, you comments show how little you understand and how little you listened to the OLD KGO, Ronn was and is middle of the road, on quite a few issues more to the right. Gene Burns was never a liberal, but a libertarian, Bernie and Ray was the only 2 hosts very much too the left, and they didn't lie as much as the omitted certain things, same can be said for Hannity, Levin, Savage and certainly Rush. Why do you have to be glad that KGO failed, why can't you just turn the dial, there are enough rightwing hosts in this area you can listen to, without getting mean spirited and wishing the few left wing or even middle of the road host go away.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-53820513109549643162014-05-05T22:06:30.934-07:002014-05-05T22:06:30.934-07:00I hate that she's leaving. There is no one her...I hate that she's leaving. There is no one here as stridently left of center, plus she is a vet. I'll miss her voice.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-66454199016096033912014-05-05T21:33:14.761-07:002014-05-05T21:33:14.761-07:00Haha they fit their party mascot. Asses, all of th...Haha they fit their party mascot. Asses, all of them.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-76253113070419723732014-05-05T21:29:11.790-07:002014-05-05T21:29:11.790-07:00Yes, it's a huge conspiracy by corporate conse...Yes, it's a huge conspiracy by corporate conservatives. If this is an example of KGO's old base.....I see the virtual lunacy Rich spoke of.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-72235757839358022752014-05-05T21:23:06.159-07:002014-05-05T21:23:06.159-07:003:40: Nice guys can be homophobes, too. It's t...3:40: Nice guys can be homophobes, too. It's the concept of the Other. Racists rationalize acceptance of an individual black man who, for example, may be their letter carrier by saying, "He's one of the good ones." Those of us who work in TV news are in our own tribe, which, in Sussman's case, transcended the negative feelings he has for gays outside of his business circle. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-69753726252138463112014-05-05T21:18:58.028-07:002014-05-05T21:18:58.028-07:00Sorry, you lose. Advertisers buy the up and comin...Sorry, you lose. Advertisers buy the up and coming, not the has been there demographic. They already spent billions trying to convince "boomers" through their years of growing up. They don't follow them anymore. If you're over 55, bye-bye. Sorry, that's reality. Radio is built on the future, not on the past. Today, more advertising dollars are spent reaching the Internet and smartphone crowd than AM radio and, largely, in newspapers. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-14490531349079289162014-05-05T21:09:48.798-07:002014-05-05T21:09:48.798-07:00Probably not, unless she and/or sponsors buy the t...Probably not, unless she and/or sponsors buy the time for her. Clear Channel last paid for a "name" over a year ago to no avail. That "name" is Gil Gross. They had to fire Len Tillum to do so. If you have, say, $500 an hour, 910 or 960 would like to talk with you. Bring your checkbook.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-70118816121694906562014-05-05T21:04:48.243-07:002014-05-05T21:04:48.243-07:00No ratings for progressive talk, little revenue an...No ratings for progressive talk, little revenue and she did this in November for more money and a new contract. One was extended for six months, but things got worse, so, she quit Premier and may (or may not) be looking for another syndicator. Ad sales for "confrontational / controversial" programming is getting tighter and tighter without the "entertainment value" of same. Advertisers have been shy on progressive or extremist left or right radio for several years and it doesn't sell in the marketplace which is overrun as it is with right-wing progressive radio. Liberal radio is dyng quickly for that reason. Harder to get affiliates to make it profitable and harder, still, to get advertisers to stand and support it. I think she'll be back - for a price. Then, the cycle will happen again if it doesn't work.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-21411536350892726042014-05-05T20:47:21.166-07:002014-05-05T20:47:21.166-07:00The time has come to stop seeing "radio"...The time has come to stop seeing "radio" in San Francisco as myoptic. It's not about "talent" anymore. KSFO is a station for $ALE, folks. Every nickel and dime that Cumulus can shear off, especially in the light of confrontation between talent and management / corporate is all that matters. Cumulus has other things in making KSFO the property it most needs to unload to lower that small part of a $2-billion dollar debt load. <br /><br />Hassling with employees, which Barbara was part-time, over heavily-paid-for management planning and a consultant isn't making the $ALE situation any easier for investors, stockholders, media brokers or companies that only "may" consider an in for an AM only 5000 watt proprty whose beam faded after the Gene Autry years with Golden West and before ABC, then Citadel then Cumulus.<br /><br />Time have changed and the quieter things go, the better. That's business. The ratings show it at a 2.1 share of the total audience of radio listening. The signal vs. population is not getting any stronger and it's harder and harder to find radios today with AM on it ... let alone gaining a "furtive" and willing audience to come back to "Ancient Modulation" again. The same problem for both 910 and 960.<br /><br />When will we learn that unless you have a 50,000 watt power house in a 6-million person plus market, will you "move the needle" for "active" AM radio listeners below age 65? It's not now - it's not ever again, sorry. <br /><br />Barbara Simpson, after 19 years at KSFO, is only a minor part of the equation. The station must $ell for more than $5-$10 million to be worth it to compete in the market. The ad revenue response is not such to show that "multiple" in sales. Every distraction, including at KGO, makes the station(s) less profitable. As a result, worth less. <br /><br />Cumulus, I think, is circling the wagons to bring in house as cheaply and inexpensively as possible, all that's around it to maximize the potential of a decent sale. That's why more changes are coming -- and KSFO has to grow to more than a 3.5 share to do it with the money needed to make a $ALE profitable. <br /><br />There will be more formatic change on KGO as well for the very same reasons if and when it becomes up for $ALE. It's about making money, just like any business YOU might own. Would YOU expect anything less from your business? Or, would you just keeping digging into your bank account just to please your customers, no matter how much you've lost?<br /><br />Perception is NOT the new reality. At the end of a day, it comes down doing what you can do to make a living. Hence, why talk radio is eroding, progrrssive talk is more and more disappearing from both sides of the aisle and why AM radio is now in the spin cycle before it disappears from the washer.<br /><br />That's fact. These things cost LOTS of money to run with little return in many, if not most, cases. How would you run YOUR business?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-40209886117939460522014-05-05T20:34:06.480-07:002014-05-05T20:34:06.480-07:00Saw my first political commercial for this go arou...Saw my first political commercial for this go around on kpix today. Dem running for who knows what and his theme is CHANGE. WTF? Change from the dems california super majority? From 6 years of barry and eric? An impotent gop?<br /><br />"Change"...a gimmick that doesn't work. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-74069859183803885572014-05-05T18:50:32.123-07:002014-05-05T18:50:32.123-07:00Better to remain silent and be thought a fool than...Better to remain silent and be thought a fool than to speak and to remove all doubt....at least until someone will pay you good money to appeal to the rubes tuned into their AM station.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-69043280479100112742014-05-05T18:22:30.437-07:002014-05-05T18:22:30.437-07:00Hey Rich, what's the real reason Randi Rhodes ...Hey Rich, what's the real reason Randi Rhodes is leaving radio?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-50340889188088562282014-05-05T17:34:11.851-07:002014-05-05T17:34:11.851-07:00Barbara has bought into the "Birther" co...Barbara has bought into the "Birther" conspiracy. She also believes TWA Flight 800 was brought down by terrorism. Name the conspiracy theory, and she'll give it some credence. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-64031436815498784022014-05-05T17:03:42.052-07:002014-05-05T17:03:42.052-07:003:40--The fact that you were surprised that Sussma...3:40--The fact that you were surprised that Sussman and Simpson got along well with gays, lesbians, etcetera only shows me how well the Democrat and liberal media (but I repeat myself) spin machine has taught you to associate conservatives with bigotry, intolerance, and narrow mindedness. Of course there are some nutcases on the right, but no more so than on the left. In fact, on the whole, I'd say conservatives, as a matter of both temperament and principle, relate to people as individuals, not their identity as members of one racial or sexual orientation group or another. Conservatives just have different ideas about how to organize things and solve problems. Prejudice is not welcome. Want to see intolerance and bigotry? Watch MSNBC. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-24360794782683048372014-05-05T16:27:05.265-07:002014-05-05T16:27:05.265-07:00I've heard Simpson say more than once that whe...I've heard Simpson say more than once that when she worked as a reporter and an anchor she deliberately kept her political views to herself because she didn't feel it was right to inject them into her job as reporter or anchor. Of course a talk show, a commentator is different. She's a class act. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4029870750479192711.post-66061170024390794872014-05-05T16:14:07.892-07:002014-05-05T16:14:07.892-07:00Is KTVU going to fire that dumb bitch Tara Moriari...Is KTVU going to fire that dumb bitch Tara Moriarity for live reporting that the Dublin teenager was shot five times while on his knees? She attributed the repirt to an obvious cop hating lying friend of the deceased. Turns out the deceased kid was a drug addicted mess and violent. She basically accused the cops of an execution style killing. Anonymousnoreply@blogger.com